With the passage of time, marketing has gone from being focused on the product and its defining characteristics to analyzing more people and the benefits that the product provides
This has allowed brands. to create much closer ties with their consumer.
Some examples of brands that have achieved loyalty from their consumers through experience are: Apple, Coca-Cola, Starbucks, among.
Apple: It knew how to apply experiential marketing in an extraordinary way inside its stores, since it allows consumers to have a closeness with the products. In the last 14 years, Apple stores have increased fivefold (from 100 to 500).
Coca-Cola: In 2011, they launched the ""Share a Coke", campaign, which was the first of its kind to celebrate the power of the first name in a playful and social way, by switching the name of the Coca-Cola brand in bottles and cans for the most popular names.
Starbucks: Since the beginning, Starbucks has built loyalty with its consumers.
One of their most powerful strategies has been to put the customer’s name and sometimes messages on their drink.
This makes the barista become familiar with the customers, so that on their next visit to the cafe he greets them by their name when entering, making them feel at home.
Some of the advantages of providing a good company experience are: