AIM WW SUCCESS STORY

Coca-Cola World Cup Snack Bowl: making the brand present at all events

Coca-Cola
Producer and distributor of soft drinks with a presence in 180 countries around the world.
Channel
Modern
AIM Solution
Promotional products

Challenge

To propose and develop a promotional item as unique as Coca-Cola in the 2014 World Cup season.

Solution

A circular polypropylene snack bowl with a soccer ball motive was designed and manufactured.

Results

Coca-Cola continued positioning their brand during the World Cup season with this unique and original snack bowl that bears the brand personality for the season.

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