Challenge

To activate self-service shelf tops in a new way with Coca-Cola brands, in order to create brand awareness.

Solution

Smart shelf tops, that not only help create “awareness”, but also generate shopper information at the point of sale. The shelf top includes proximity and facial recognition cameras, which allow for changing promotions (even prices) according to the location of the shopper, as well as generating analytic data such as age range and gender of the shopper.

Results

Increase in sales of Coca-Cola products at the shelf top, increase in brand awareness, generation of analytic data for the decision-making process.