Challenge

To stand out over competitors by offering the product away from the traditional refrigerator area.

Solution

Our Coolio (premium cardboard cooling display) is the factor that allowed Primavera to be placed away from conventional refrigerators and thus have a presence mainly in the baking area, where you can have cross-promotions with the products that are sold there.

Results

We made Primavera stand out over competitors by being present in key spots other than the conventional refrigerator area, with a presence all over the supermarket. The product is made more attractive by being in a cardboard cooling display.