Challenge

To create a unique and outstanding cross-selling exhibit with Zwan and San Juan eggs, which could attract buyers without having to go over to the refrigerator area.

Solution

We designed and developed a promotional double cabinet gondola to display both cold products with our Coolio Check Out model, as well as for dry products, which in this case are San Juan egg packs.

Results

The Zwan-San Juan gondola was placed in a specific area where the buyer has Zwan ham (cold) and egg (dry) at their fingertips in an outstanding and attractive display that draws the attention of shoppers, undoubtedly an effective method of placing products together away from the traditional refrigerator area.