Challenge

During the baseball season, we wanted the brand to support the local Culiacán team, the Tomateros, by activating the Coca-Cola brand in Casa Ley.

Solution

We designed and created a 100% baseball-oriented space where the main exhibit was represented by a replica of the current Tomateros de Culiacan stadium with access to the public and with Coca Cola products within your grasp.

Results

It was acknowledged as a unique and original exhibit, Coca-Cola sales increased by more than 20% and brand recognition thanks to this promotional gondola as the consumer's shopping experience was different than expected. It also connected the Tomateros fans with Coca-Cola.