AIM WW SUCCESS STORY

Coca-Cola Femsa + Tupperware®: A great promotion at your home

Coca-Cola
Productora y distribuidora de refrescos con presencia en 180 países del mundo.
Channel
Hogar
AIM Solution
Promotional products

Challenge

To help Mexican families and encourage purchases in the Home Delivery mode by offering a promotional item with a high value added together with Coca-Cola products, at a symbolic price, in order to reactivate the economy in this channel.

Solution

We developed, together with the leading brand Tupperware®, a B2B promotion that consists of offering a black and red Fridgesmart container with the purchase of any Coca-Cola Sugar Free pack + mxn $50 cash. The exchange is made directly with the distributors driving the Coca-Cola trucks right at your home.

Through different communication media, the promotion was publicized, which had a scope of the entire KOF territory with a validity from May 24 to July 31, 2021.

Results

Coca Cola, as a Socially Responsible Company, helped the Mexican families by offering the Fridgesmart Tupperware® container thus obtaining a high value added item, increasing sales of sugar free Coca-Cola packs, as well as brand loyalty . On the other hand, the consumers obtained a lasting high-quality product having the privilege of making use of it at home.

Start now to conquer your shopper with a great shopping experience

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