Challenge

To help Mexican families and encourage purchases in the Home Delivery mode by offering a promotional item with a high value added together with Coca-Cola products, at a symbolic price, in order to reactivate the economy in this channel.

Solution

Desarrollamos, junto con la marca líder Tupperware®, una promoción B2B que consiste en ofrecer un contenedor frigofechador negro con tapa roja, con capacidad de 650ml, en la compra de cualquier pack de Coca-Cola Sin Azúcar + la cantidad de $50. El canje es directamente con los repartidores en los camiones de Coca-Cola en tu hogar.

Through different communication media, the promotion was publicized, which had a scope of the entire KOF territory with a validity from May 24 to July 31, 2021.

Results

Coca Cola, as a Socially Responsible Company, helped the Mexican families by offering the Fridgesmart Tupperware® container thus obtaining a high value added item, increasing sales of sugar free Coca-Cola packs, as well as brand loyalty . On the other hand, the consumers obtained a lasting high-quality product having the privilege of making use of it at home.