AIM WW SUCCESS STORY

Coolios Danonino: promoting the new Paw Patrol movie

Danone
Grupo Danone se especializa en productos lácteos como el yoghurt y en bebidas como agua embotellada, cuya variedad y calidad han hecho la diferencia en la alimentación de toda la familia.
Channel
Modern
AIM Solution
Innovative Displays

Challenge

To introduce in an innovative way the promotion of the new Paw Patrol movie together with the Danone brand and its Danonino products.

Solution

Our Coolio displays (premium cardboard cooling display) are the elements that allowed Danonino to be placed at the checkout area and other important spots in the supermarket to also promote the new Paw Patrol movie, drawing the attention of children.

Results

We managed to promote both the Danonino product and the Paw Patrol movie, increasing sales and drive momentum by being placed in areas other than the refrigerators.

Start now to conquer your shopper with a great shopping experience

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