Challenge

To launch activation with an important partner, Lowes Foods convenience stores, in order to introduce the wide range of high protein bars and their different flavors, but considering they are a product that requires refrigeration.

Solution

We designed and produced traditional model FreshboardsTM to be placed in different strategic spots within the Lowes Foods stores, filling them with a variety of PerfectBar® products, placing them within reach of all shoppers, and therefore promoting impulse buying.

Results

PerfectBar® is placed in strategic spots within the Lowes Foods stores, promoting impulse buying, as it places a great part of their products within the reach of the shopper. By using FreshboardsTM, we make the brand stand out and introduce the various products, as they are out from the typical refrigerated aisles, and placed in store access points, cash register areas, snack aisles, etc.