AIM WW SUCCESS STORY

Coca Cola Protective Screens (Traditional Channel)

Coca-Cola
Productora y distribuidora de refrescos con presencia en 180 países del mundo.
Channel
Tradicional
AIM Solution
Experiential Marketing

Challenge

Many businesses cannot afford to close down and therefore stop generating income. Faced with this situation, Coca-Cola decided to find new ways to help them during the pandemic.

Solution

Working as a team with Coca-Cola, we managed to create different items to help protect both retailers and their customers so that they could continue to operate now protected from COVID-19.

The Protective Screens were designed and produced by AIM to be placed on the counter, in order to facilitate interaction between retailers and their customers in a safe way.

Results

Coca-Cola was able to very effectively protect its retail customers, who were not pushed to close their businesses and stop offering their services and supporting their families. The acceptance of protective screens was very positive by retailers and has now been adopted by many other companies in different sectors, with the same goal in mind.

Source: https://businessinsider.mx/25000-tiendas-de-conveniencia-recibiran-pantallas-protectoras-montables-de-acrilico-para-mantener-la-sana-distancia-entre-cliente-y-vendedor/

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