AIM WW SUCCESS STORY

Lysol & Vanish Smart Shelf tops: a good example on how to stand out on the shelf

Reckitt Benckiser
Somos una comunidad en crecimiento de más de 40.000 emprendedores talentosos y diversos, unidos en la búsqueda incesante de un mundo más limpio y saludable.
Channel
Modern
AIM Solution
Experiential Marketing

Challenge

To find a new way in which our client's brand can stand out over competitors.

Solution

We designed innovative smart shelf tops, in order to attract attention, stick out and create brand awareness, standing out over other products placed on the shelf. But above all, the aim was to collect analytical data since, thanks to its proximity and facial recognition cameras we can classify the shopper according to demographics, ethnicity, shopping habits, time spent in front of the shelf, proximity, etc.

Results

We observed that for the shopper, it was impossible not to turn to see an eye-catching advertisement like the one created by the smart shelf top, which boosted sales and established its place on the shelf. In addition, thanks to the monthly analytical reports provided by the shelf top technology, we could learn more about the shoppers’ shopping habits as well as improve their shopping experience.

Start now to conquer your shopper with a great shopping experience

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