AIM WW SUCCESS STORY

12oz bio cups made partially with agave fibers, an important part of Cuervo's activation in the UFC

José Cuervo
With a family tradition of 11 generations, Jose Cuervo produces, markets and distributes in more than 85 countries, a portfolio of more than 30 brands of alcoholic beverages, ready-to-serve cocktails, as well as non-alcoholic beverages.
Channel
Activation
AIM Solution
Promotional items

Challenge

Jose Cuervo® is the official tequila Partner for the UFC, which is why it is very important that the use of cups in his activations, in which he would deliver his drinks, were ecological and what better than using his own bagasse to manufacture them. Both Cuervo® and UFC are aware that the use of glasses made with agave at sporting events can have several ecological advantages and promote sustainability.

Solution

We manufactured 12 oz inmold glasses made partially with agave fibers, which were used to deliver all types of drinks that were prepared at the Cuervo® activation during the event; In this way, awareness is raised among those attending the event about the importance of sustainability and care for the environment, and by seeing that a recognized company takes measures to reduce its environmental impact, a more responsible mentality and similar actions can be encouraged.

Results

The manufactured cups were very well received, they attracted attention and in some way the participants created awareness in caring for the environment. In summary: this is how the use of cups made with Jose Cuervo® agave in sports events can help reduce waste, promote the circular economy, generate environmental awareness and improve brand image. These initiatives demonstrate how companies can contribute to a more sustainable and responsible future.

"Agave fiber offers a sustainable alternative to traditional plastics. By taking advantage of this by-product of tequila production, we can reduce the amount of waste generated and promote a more effective circular economy.

- María Rodríguez, sustainable development investigator.

CLIC HERE TO SEE THE CUERVO / UFC ACTIVATION ON INSTAGRAM: https://www.instagram.com/p/C8yR2XHOzOp

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