Challenge

Offer a promotional item of high perceived value that is collectible and attractive to Mexican homes.

Solution

We designed and produced a collection of durable and eye-catching glasses. A collection with a minimalist design and another collection of glasses with a design that is assembled by stacking them. The glasses are made of thick, resistant glass and have an insert at the base with the design of the Coca-Cola contour bottle. In addition, due to their capacity, they are ideal for use at mealtimes.

Results

This promotion of glasses was offered in the Modern Channel with a 2 pack of Coca-Cola family bottle inside a mesh. The promotion reached more than 100,000 Mexican homes and was very well received as it is a collectible, eye-catching and durable promotional product.