AIM WW SUCCESS STORY

Glasses with CIEL logo insert: a promotional with high perceived value

Ciel
Ciel es la línea de agua de Coca–Cola de México. Nace hace más de 10 años y cuenta con diversas opciones de portafolio para hidratación diaria.
Channel
Hogar
AIM Solution
Promotional Products

Challenge

Offer a promotional item n the Home channel that helps increase sales, with high perceived value and that is useful in all homes.

Solution

We design and manufacture a promotional product with high perceived value: glasses for the CIEL brand, with an insert of the logo on the base of the cups. Made of high-quality glass, resistant and above all useful in all homes, making it a collector's item that will last for a long time.

Results

Being an item with a high perceived value, it helped to close sales in the Home Channel, it was a promotion that was widely accepted by all shoppers. It also helps the brand to be more present in the minds of shoppers, since 90% remember the brand advertised in a promotional item and more if it is an item that is used on a daily basis.

Start now to conquer your shopper with a great shopping experience

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