In modern retail, where competition for shopper attention is more intense than ever and purchase decisions happen in seconds, POP displays have become one of the most powerful assets to drive sales at the point of sale.
Far from being simple product-holding structures, POP displays play a strategic role: they increase visibility, strengthen brand positioning, and accelerate conversion at the most critical moment in marketing—when the consumer is standing directly in front of the shelf.
The evidence is clear. The impact of POP displays on sales is not a perception—it is a proven phenomenon supported by real research, execution metrics, and documented brand case studies.
While digital commerce continues to grow, the physical retail environment still plays a defining role in final purchase decisions. Multiple studies show that more than 70% of buying decisions are made inside the store, directly influenced by point-of-sale execution and the presence of POP materials.
This confirms that the last meter of the shopper journey is where sales are won or lost.
More than 70% of purchase decisions are made at the point of sale (POPAI, 2024).
And in this context, POP displays are among the most effective mechanisms for capturing attention in real time.
One of the strongest reasons brands invest in POP displays is their ability to translate directly into commercial performance.
A study from Shop! Association’s Compliance Initiative Program found that POP displays in mass merchant channels contribute to an average sales increase of 32% for the featured product (Shop!, 2014).
In addition, POPAI documented a “sales lift index” of 1.4 when a POP display is present in-store, representing a significant increase compared to products without additional support at the point of purchase (POPAI, 2014).
These findings position POP displays as one of the few marketing assets capable of generating immediate and measurable ROI.
Thinking that POP displays exist solely for aesthetic purposes is a major underestimation of their true impact. POP displays function as retail execution tools that influence four critical variables:
However, effectiveness depends heavily on execution. A recent analysis from Wiser Solutions warns that up to 40% of POP displays are installed incorrectly—or not installed at all—resulting in direct loss of investment and missed sales opportunities (Wiser Solutions, 2024).
That is why strong design must be supported by operational discipline and flawless in-store implementation.
Multiple projects in which POP displays operate not merely as merchandising structures, but as true extensions of brand and commercial strategy.
Vertical push metal POP display with constant-force springs for mini multipacks, ensuring continuous visibility and availability on the retail floor (AIM Worldwide, 2024a).
This type of POP display improves conversion not only through its design, but through its ability to optimize replenishment and execution consistency in-store.
Another relevant project is the metal POP display created for Del Valle and Santa Clara, where the goal was not simply product placement, but to reinforce freshness, trust, and brand storytelling within the retail environment (AIM Worldwide, 2024b).
In these cases, the POP display functions simultaneously as a branding and performance asset.
Developed modular POP display systems for Coca-Cola in traditional retail channels, using injected plastics and adaptable components. This approach increased flexibility and improved shopper attention capture in limited spaces (AIM Worldwide, 2024c).
This demonstrates that POP displays are not exclusive to modern trade—they are equally critical for winning in traditional channel formats.
The future of POP displays is increasingly experiential and technology-driven. The global interactive display market is projected to grow at a compound annual growth rate of 7.8% through 2030, reaching an estimated value of $75 billion (Grand View Research, 2023).
This confirms that the point of sale is evolving from a transactional space into an experience-driven environment, where POP displays play a central role.
The data is conclusive: POP displays generate measurable sales impact, influence purchase decisions inside the store, and have become essential execution assets in retail performance.
Investing in POP displays is not investing in decoration—it is investing in conversion, visibility, and competitive advantage at the decisive moment when the shopper chooses.
In retail, the difference between being present and being selected happens in front of the shelf. And POP displays are the vehicle that transforms presence into preference.
Know more about pop displays.
.png)
