Diagrama de trayecto del consumidor en supermercado.
Logo AIM worldwide, innovación que vende más.
CREATIVE STRATEGY

“We believe that by innovating, we can find new ways to connect your brand with the shopper at the point of sale, improving their shopping experience and ensuring your brand sells more.”

Triple Impact Strategy

We can secure the sale by “intervening” the shopper on three occasions. This is effective in 80% of cases.

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Stop

Disruption in the shopper's path to purchase

Stop

Disruption in the shopper's path to purchase. Catch their attention in novel and highly effective ways, differentiating yourself from the competition and incorporating all elements of your brand.

Logo AIMPAK, Custom Made Packaging. 
Logo The Display Studio! Custom-Made Display & P.O.P.
Connect

Attract the shopper

Connect

Attract the shopper. To achieve this, we must create direct interaction that connects them with your brand. This is mainly achieved through the use of technology. You will be able to obtain purchase statistics from each establishment, where variables can include even personal characteristics of the shopper, such as age, gender, and others.

Logo SPARKIA, Marketing Experiencial.
Land

Close the sale

Land

Close the sale. This is mainly achieved through the use of hook items or promotions that stimulate the shopper’s impulse to buy.

Logo The Premium Lab, Custom-Made Promotional Products.

Creative Process

We use innovation to solve problems, with effective segmentation and positioning strategies.

Let's innovate together!
Proceso creativo: reto y estrategia.
Challenge and Strategy
01
01
Challenge and Strategy

Before developing any innovative project, it is crucial to know your brand and understand your specific requirement.

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Proceso creativo: investigación y análisis de mercado.
Exploration
02
02
Exploration

We will conduct market research and analysis, as well as your competition, to identify opportunities and offer proposals aligned with your strategy.

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Proceso creativo: lluvia de ideas y bocetaje.
Sketching
03
03
Sketching

An innovative project is about thinking outside the box, challenging established limits, and constantly seeking new ways to add value to the market.

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Boceto de un exhibidor para Agua Ciel.
Proceso creativo: propuesta de prototipo y render basados en el análisis y bocetaje.
Prototype and Rendering
04
04
Prototype and Rendering

An innovative proposal is an art that combines strategy and creativity for flawless execution.

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Foto real de exhibidor para Agua Ciel. Render de un exhibidor para Agua Ciel.
05
Proceso creativo: implementación, colocación en punto de venta.
Point of Sale
05
Point of Sale

It’s time to bring your vision to life and activate your display, customer experience. It’s time to test your idea and sell more.

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Exhibidor de Agua Ciel, en punto de venta y con producto.
86% of purchase interaction is decided at the point of sale.
Familia tomando productos de un punto de venta.
80% of users learn about innovations through the point of sale.
Consumidor viendo los cambios de marca, gracias al punto de venta.
51% of POS displays are dominated by floor displays.
Productos dominantes gracias a un punto de venta y exhibidores de productos.
90% remember the brand advertised on a promotional item.
Consumidor pasando por un exhibidor publicitario de producto.

Strategy that Conquers the Market

AIM has the ability to create meaningful connections between your brand and your audience; the key to this is a solid positioning strategy.

That brand promise comes to life with memorable and authentic experiences; it’s the personality of your brand that reinforces its position in the minds of your consumers.

Let our creative team implement authenticity for a lasting connection in the mind and heart of your shoppers.

This is how we create!
Advertising and Sales Strategies
Misión de AIM worldwide. Misión de AIM worldwide.
Mission

We help our clients sell more through innovative strategies that bring their brands closer to their customers.

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Valores de AIM worldwide. Valores de AIM worldwide.
Values

- Excellence
- Initiative
- Open communication
- Integrity
- Teamwork

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Visión de AIM worldwide. Visión de AIM worldwide.
Vision

To be the benchmark in innovation for bringing brands closer to their consumers.

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Compromiso de AIM worldwide. Compromiso de AIM worldwide.
Commitment

- Creative and Innovative Strategies
- On-Time Deliveries
- Professional Advice

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