Points of sale are no longer just places where purchases are made; they are stages where brands tell stories.

This is where Coolio Display comes in—an innovative mobile refrigerated display solution that allows brands to promote products anywhere on the store floor.

The strategy should not only be aimed at improving the visibility of the brand at the point of sale above the others, but also significantly improving the shopping experience for the Shopper and offering attractive benefits.

Cada vez es más complicado que nuestras marcas sean notadas en el punto de venta.

The story that physical stores and displays will no longer exist in the future is false.

In this article, we will talk about the different types of Shopper that you can find at the point of sale.

To capture the Shopper's attention at the point of sale, it is very important to become visible in the face of the wide variety of products and the rivalry that exists between competing brands.

Coca-Cola, one of the most recognized products in the world, was born in Atlanta, Georgia on May 8, 1886.

Capturing the attention of the target audience and generating enthusiasm for a new product is crucial to the success of its launch. In this scenario, point-of-sale (POS) displays play a fundamental role.

In today’s fast-paced and competitive retail world, brands face a constant challenge: capturing consumer attention and standing out from the crowd in an increasingly crowded environment.

In today's competitive retail world, brands are constantly looking for strategies

76% of purchase decisions made at the shelf (POPAI, 2023) and 82% of shoppers admitting they choose the brand inside the store

POP (Point Of Purchase) Material is a category of Marketing that encompasses different advertising dynamics developed at the point of sale.

Proximity commerce, also known as local commerce, has been used for many years by our ancestors, who consumed from small grocery stores

In most cases, promotional products usually have the company logo, name or some message printed on them.

The use of POP material and point-of-sale displays is one of the most effective marketing tools at the point of sale.

Today, companies continue to invest much more in market research related to Consumption, image, displays and brand communication and very little in relation to how people make their purchasing decisions.

Over time, marketing has moved from focusing on the product and the characteristics that define it to analyzing people and the benefits that the product provides by promoting it on the displays.

Shopper Marketing is based on a deep understanding of both the Shopper and the Consumer, as well as the retailer's environment.

Nowadays, sales strategies are very important pillars for companies to achieve good economic results and profitable growth; for this reason, brands are increasingly investigating the shopper at the point of sale.

It is a communication method used to maintain contact with current and future customers, through various channels (physical store, email, social networks, website, among others).

Nowadays, it is a challenge to identify how we can satisfy the needs of the shopper in a good way, taking into account that it is important to manage, at the same time, good financial profitability in companies.

It is a marketing technique that includes the set of actions or activities used to present and promote products and/or services at the point of sale.

In today's dynamic retail world, where competition is fierce and consumer attention is at a premium, brands are constantly seeking innovative strategies.

Socially Responsible Companies (SRC) are those that seek to carry out intentional actions, with the aim of collaborating in the social, economic and environmental development of the community in which they carry out their activities.

Businesses need promotional products as a cost-effective means of reaching more potential customers.