Modular Displays

Points of sale are no longer just places where purchases are made; they are stages where brands tell stories, position themselves in front of their audience, and compete for attention in milliseconds. In this context, modular displays have become a key tool for increasing product visibility, optimizing space, and boosting purchase conversion.

What are modular displays and why are they revolutionizing retail?

A modular display is a structure designed to be easily assembled, transported, and customized. In its plastic version, these systems offer distinct advantages such as:

• Lightweight construction that makes them easy to move and install.
• Durability, ideal for long-term or intensive campaigns.
• Versatility, capable of adapting to different configurations and products.
• Lower production and logistics costs compared to heavier materials like metal or wood.

As shown in the image of a display developed for Coca-Cola, modern aesthetics and functionality come together in a display solution designed to stand out in highly competitive environments like supermarkets, convenience stores, and promotional events.

The power of modular design in shopper marketing strategy

In the words of the AIMWorldwide team:
“A display shouldn’t just hold a product; it should deliver an experience.”

This approach drives the idea that modular design is not just about engineering, but also a visual expression of brand values. By offering interchangeable options—such as adjustable shelves, swappable headers, and customized graphics—the same display can adapt to multiple campaigns quickly and cost-effectively.

Additionally, the use of brand colors, like Coca-Cola’s iconic red, and emotional phrases such as “A magical recipe,” foster high brand recall and emotional connection with consumers.

Key benefits for brands and points of sale

Plastic modular displays have proven to be a smart investment for brands seeking agility and efficiency without compromising visual impact. Some of their benefits include:Reduced setup and takedown times for mobile campaigns.

• Reduced setup and takedown times for mobile campaigns.
• Increased shelf sales, thanks to greater visibility and better product organization.‍
• Sustainability, as they can be reused many times and align with the ESG goals of leading companies.

Conclusion: Design, Flexibility, and Tangible Results

The transformation of retail spaces into communication and brand experience zones has made plastic modular displays a must-have in modern marketing toolkits.

With the ideal mix of form, function, and strategy, these displays are a winning solution for brands that want to be seen—and chosen.

“If a brand wants to stand out, it has to be where the consumer is already looking. And the right display makes that happen.”
— AIMWorldwide

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Get to know more about store display.