In most cases, promotional items typically carry the company's logo, name, or a specific message.
These products can be used independently or as part of broader communication media within a marketing campaign. They create a physical presence for the consumer and stay in their mind for several days.
According to a study conducted by Informa BTL’s research department, 39% of brands use promotional items because they generate greater brand recall.
Promotional items have proven to be an effective tool for brand growth.
Studies by IBIS World show that 47% of consumers who receive a promotional gift keep it for at least a year.
They allow consumers to quickly identify your company, product, or service. To achieve this, make sure the item reflects your brand's essence. This makes the gift more memorable and impactful.
Unlike media ads (TV, social media, etc.), which are visible for only a few seconds, physical items remain with the consumer and are used throughout the day.
A study by PPAI found that 94% of people remember who gave them a promotional gift, and 83% of consumers like receiving promotional items with an advertising message.
While business cards introduce your company, promotional items can do the same, often with even better results. It’s a good idea to include your contact information on the promotional product, just like on a business card.
Like other incentives, promotional items are useful and often part of the recipient's daily routine, meaning your logo and message are seen repeatedly.
This increases brand recognition and fosters customer loyalty.
Make sure to choose high-quality merchandise, since customers tend to associate the quality of the promotional item with the quality of your business.
More about our promotional items.
