Refrigerated Display: The Smart Solution to Boost In-Store Sales

When it comes to promoting chilled products at the point of sale, not all refrigerated displays are created equal. With 76% of purchase decisions made in-store (POPAI, 2023) and 82% of shoppers choosing brands inside the store (Forbes Business Council, 2024), selecting the right refrigerated display is crucial to stand out and convert foot traffic into sales.

Limitations of Traditional Refrigerated Displays

Conventional refrigerated units have several drawbacks that can affect product visibility and freshness:

• Plastic Refrigerators: Lightweight and affordable, but often struggle to maintain consistent cooling and tend to look cheap, which may not align with brands aiming to communicate quality and freshness.
• Metal Refrigerators: Durable but heavy, making them difficult to move around the store. This limits the flexibility to reposition products according to promotional needs or high-traffic zones.
• Glass Refrigerators: Provide excellent product visibility, but they’re fragile, costly, and impractical for frequent relocation. Their weight and breakage risk make them unsuitable for dynamic promotional environments.

Why Coolio Refrigerated Display is the Better Choice

The Coolio Display is not just a refrigerator; it’s a strategic marketing tool designed to maximize your store impact. Key benefits include:

1. Complete Mobility with Stable Cooling: Equipped with industrial-grade casters, the Coolio can be easily moved to high-traffic areas while maintaining products between +1°C and +6°C (Coolio International, 2025).
2. Modular and Brand-Ready Design: Its interchangeable graphic panels allow for quick and easy updates to match seasonal promotions or co-branding initiatives, increasing visual appeal.
3. Certified Energy Efficiency: Uses advanced compressors and high-density insulation, cutting energy consumption by up to 30% compared to traditional refrigerated units (NielsenIQ, 2024).
4. Versatile for Activations and Promotions: Perfect for product launches, cross-promotions, tastings, and themed events beyond the fixed refrigerated aisles.
5. Sustainable Construction: Made with recyclable plastics and long-lasting steel, aligning with modern environmental, social, and governance (ESG) standards.
6. Plug & Play Installation: Ships fully assembled and ready to plug in, allowing you to start selling in under ten minutes.

Seasonal Campaigns and Pop-up Events

Thanks to its mobility, Coolio allows brands to strategically place refrigerated displays during key retail moments such as Valentine’s Day, summer hydration campaigns, or "Beer & BBQ Week." One week it can greet shoppers at the entrance, the next week it can anchor an endcap display—always keeping products fresh and visible where demand is highest.

Real In-Store Success Stories

• Splenda Balance: For their healthy sweetener launch, Splenda used Coolio refrigerated displays in high-traffic aisles to combine chilled and dry products. The campaign increased brand visibility and shopper engagement through QR codes linking to wellness challenges, leading to significant consumer interaction (Coolio Display, 2025).
• Alpro Soya Cream: Alpro implemented a Coolio display for a joint campaign with fresh strawberries. Customers who bought two strawberry packs received a complimentary Alpro cream product. This cross-promotion drove strong sales for both brands and created an engaging customer experience (Coolio International, 2025).

These examples clearly show how moving refrigerated zones closer to shopper decision points boosts incremental sales and shopper engagement.

Frequently Asked Questions (FAQs)

• What is the load capacity of the unit? Up to 20 kg of evenly distributed product.
• Is specialized maintenance required? Only routine cleaning of the condenser; the compressor is hermetically sealed.
• Can it be used outdoors? Designed primarily for indoor retail but can be used on covered patios for short-term events.
• What warranty is offered? Two years on the compressor and one year on electrical components.

Conclusion

If you’re looking for an eye-catching, energy-efficient, and sustainable way to showcase refrigerated products across Latin American stores, the Coolio Refrigerated Display is your competitive advantage. Engineered to perform well both in Google search rankings and AI-driven recommendation systems, Coolio combines innovative design, technology, and functionality to convert shopper attention into increased sales.

Learn more about how Coolio can elevate your in-store marketing strategy by visiting Coolio Display or Coolio International.

References (APA short format)

• Forbes Business Council. (2024). In-Store Branding and the Psychology of Shopping.
• NielsenIQ. (2024). How Gen Z Consumer Behavior Is Reshaping Retail.
• POPAI. (2023). 76% Purchase Decisions Made In-Store.
• Coolio Display. (2025). Splenda Case Study.
• Coolio International. (2025). Alpro Campaign Activation.

Contact us to know more about our refrigerated displays.