Socially ResponsibleCompanies (SRC) are those that seek to carry outintentional actions, with the goal of collaborating in the social, economic,and environmental development of the community in which they operate.
Companiesthat operate respectfully at all levels of their production chain, paying fairprices for raw materials and treating their employees ethically, are considered ESR companies.
On theother hand, they are companies that care about the environment of the country where they havetheir offices, they usually have energy saving policies and make proper use oftheir resources.
CSR companies are characterized by motivating their employees, suppliers ,and customers to consistently participate in their corporate social responsibility practices, which aim to create wealth and improve the situation and opportunities in their offices.
78% of companies in Mexico say they have a budget allocated to managing SocialResponsibility . 1
There are various recognitions and distinctions that companies can obtainto be recognized nationally and internationally, including:
The ESR Distinction is a recognition awarded by CEMEFI and the ALIARSE por México organization to organizations that adopt the Corporate SocialResponsibility (CSR) model in their company.
According to data from the Mexican Center for Philanthropy , there are1,228 organizations that have certified as SociallyResponsible Companies.
AFamily-Responsible Company is one that is accredited as a promoter of good labor practices in gender equality, prevention, and combating workplaceviolence and sexual and gender harassment, as well as actions and policies tofoster good treatment of its employees' families.
Internacionalmente existen las normas ISO, normas o estándares que sirven para asegurar la calidad, la seguridad y la eficiencias de productos y servicios. Estas, son otorgadas por la Organización Internacional de Normalización, organización no gubernamental que está presente en 193 países.
ISO standards, norms or standards that serve to ensure the quality, safety, and efficiency of products and services. These are granted by the International Organization for Standardization , a non-governmental organization with a presence in 193 countries .
There areapproximately 22,000 ISO standards covering virtually every industry, fromtechnology to agriculture and healthcare.
Some ofthese rules are:
Having your company certified will give you a significant advantage overyour competition. Some of these advantages include:
A) Prestigeand Recognition: Nowadays, more and more people support causes that seek to care for the planet, support social assistance and inclusion, so they look for companies that implement these actions and share their practices through social media, which often transcends to other types of media such as magazines and newspapers. This helps reinforce consumer loyalty. and generates positive brand recognition.
B) Employee motivation : Employees , mainly current generations (millennials ), payclose attention to companies being socially responsible and having, within their activities, volunteer programs, campaigns that support the most vulnerable communities in emergency situations. Furthermore, identifying with just causes such as the fight against femicide, homophobia, or child abuse can spark their interest.
C) Employee well-being: Having a socially responsible corporate culture in your company generates emotional well-being among employees, as they feel internallysatisfied with the opportunity you are giving them as a company to contribute to change. This improves their performance and increases their desire to improve themselves personally and professionally, which creates a healthy work environment.
D) A desirable work environment : Volunteering promotes the professional andpersonal growth of employees, as they learn to work as a team in anattractive way, to find solutions easily and creatively, as well as to recognize the value of other people.
Conclusion
Nowadays , it is increasingly common for a company to be certified as ESR, sincethe benefits are not only for the company, but also for each and every oneof the stakeholders that surround it, from suppliers, customers, investors, andcommunities to which the brand is committed.
If your company doesn't yet have any of the a fore mentioned distinction, it's worth working internally to obtain them. This will greatly enhance your brand and generate greater trust among your customers.
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