It’s increasingly difficult for our brands to get noticed at the point of sale. There’s a lot of competition, and traditional shelves no longer guarantee positive results. Today, either you grab attention at the point of sale—or you fail trying.
In this context, it becomes vital to place our products within the shopper’s reach, after having analyzed their buying habits, consumption occasions, and purchase journey. (Shopper Journey)
POP Displays (Point Of Purchase / point of sale) not only allow you to position products in the most convenient way you deem fit, but also enable installations in various areas of the store—from counters to aisles—so your products truly stand out.
Additionally, POP Displays encourage interaction with the shopper, delivering a personalized shopping experience by conveying a clear message that the product meets a need—and shoppers can see it, touch it, and sometimes even try it.
Using POP Displays also helps monetize empty spaces at the point of sale, leveraging areas where gondolas don’t reach.
A useful strategy is positioning POP Displays next to complementary products for the same consumption occasion (e.g., a refrigerated cardboard POP Display for milk placed beside the cereal aisle).
It’s important to work collaboratively with the designer and manufacturer, who can offer creative ideas in design, structure, and materials tailored to your specific needs—helping you develop displays that boost brand presence and, consequently, sales.
Find more information in our section for floor displays.
