In this article, we will talk about the different types of Shopper that you can find at the point of sale.
These individuals read all product information, nutritional tables, ingredients, etc. They often compare prices with competing products. Upon entering the store, they already know detailed information about the product they intend to purchase.
"According to Nielsen, mobile devices are indispensable companions for comparing prices (53%), searching for product information (52%), looking for coupons or offers (44%), making better purchasing decisions (42%), making shopping trips faster or more efficient (41%), and purchasing products (38%)."
They test or verify the product in person; however, they prefer to purchase it online if there's a better price. You can easily spot them at the point of sale when they compare prices using internet site applications.
"25% of online shoppers reported having purchased through this channel to take advantage of an offer."
œEl 25% de los shoppers en línea, señalan haber comprado a través de este canal para aprovechar alguna oferta.2
They enter the store without having planned a primary purchase; they simply came in because they were passing the time or something caught their attention.
They are clear about what they are going to buy; therefore, they enter and exit the store as quickly as possible.
They are not clear about what they are going to buy or are confused by all the information that the market provides today.
They look for good prices, offers, discounts, sales; they are even willing to keep searching until they find the best price. They have no brand loyalty.
They love to tell stories, which can become dangerous, as you might lose a good shopper by maintaining the conversation.
"According to a recent IDC study of 24,000 consumers from 12 countries, after having a positive customer service experience, 25% of users are encouraged to leave a review, and 18% renew their products and services with the same company."
They always go to the store, know where each product is located, and even know the names of the staff. They are very loyal.
Mostly young people with high purchasing power, environmentally conscious, animal lovers, and consumers of organic products.
"According to data from the 2020 Global Consumer Study, on average, 70% of people pay 35% more for recycled or eco-friendly products."
They are characterized by being men and women with high purchasing power; they don't mind investing more to wear prestigious brands. They are loyal consumers.
Understanding and knowing the different types of shoppers interacting with your brand is fundamental, as it will open paths to develop better strategies and generate new techniques to approach your shopper at the point of sale and increase their loyalty.
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