April 22, 2024

Displays: 5 steps to create a product launch at the point of sale


Capturing the attention of the target audience and generating enthusiasm for a new product is crucial to the success of its launch. In this scenario, point-of-sale displays (POS) play a role. fundamental role, since they represent the first physical contact that the consumer has with the product.

In this blog, we present a comprehensive 5-step guide to creating an effective product launch using POS displays:

Define your objectives in a clear and measurable way:

Setting clear and measurable objectives is essential to designing an effective exhibition strategy. What do you want to achieve with the product launch? Increase brand awareness by 20%, generate 10,000 sales in the first month or boost product trial by 15%? By defining specific and quantifiable objectives, you will be able to evaluate the performance of your strategy and make informed decisions to optimize it.

2. Know your target audience in depth:

Thoroughly understanding your target audience will allow you to create displays that are relevant, attractive and resonate with their interests, needs and purchasing habits. Investigate their demographic, psychographic and behavioral characteristics. Who are your ideal consumers? What are they looking for in a product like yours? What motivates them to buy? By understanding your target audience, you can design displays that connect with them on an emotional level and encourage them to take action.

3. Design eye-catching and visually attractive displays:

POS displays are your main tool to capture consumer attention in the retail environment. Make sure they are visually attractive, colorful and stand out from the competition. Use high-quality images, vibrant colors, and a design consistent with your brand identity. Remember that the first seconds are crucial to capture attention, so the initial visual impact is essential.

4. Communicate your message clearly and concisely:

Displays should clearly, concisely and convincingly communicate the key benefits of your product. Use simple, direct language that is easy for the average consumer to understand. Highlight the differentiating aspects of your product and explain how it can improve the customer's life. Avoid long texts and focus on the most relevant and impactful messages.

5. Measure and analyze the results to optimize your strategy:

Evaluating the performance of your POS displays is essential to determine if they are meeting your objectives and generate valuable information to optimize your strategy. It uses metrics such as the number of sales generated, traffic at the point of sale, consumer perception and interaction with displays. Analyze the data obtained to identify what works well and what aspects can be improved.

Additional tips for creating effective POS displays:

  • Use high-quality materials: Displays should be durable and wear-resistant to maintain an attractive, professional appearance throughout the launch.
  • Place displays in strategic locations: Place displays in high-traffic areas within the point of sale, such as near the entrance, in main aisles, or in front of complementary products. Maximize the visibility and impact of your displays to increase the chances of them being seen by consumers.
  • Keep displays up to date: Make sure displays contain fresh information, current promotions, and messages consistent with your marketing strategy. Update displays periodically to maintain public interest and reflect the latest product developments.
  • Train your sales staff: Sales staff play a crucial role in the success of your display strategy. Make sure they are familiar with the brand's products, displays, and key messages. Train staff so they can answer customer questions, provide accurate information, and create a positive shopping experience.

By following these steps and tips, you will be able to create POS displays that will help you successfully launch your product, generate a positive impact on your sales and strengthen your presence in the market. Remember that POS displays are just a part of a comprehensive product launch strategy. Combine displays with other marketing activities, such as advertising, public relations and digital marketing, to achieve greater impact and achieve your objectives effectively.

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