Gilberto Valdespino, in an interview titled "The Promotional Industry Today", mentions that 83% of Millennials (generation born between 1984-2000) become loyal to a brand thanks to a promotional item. For this reason, at the moment of designing a promotional article, you must take into account that it is not only directed to a specific target; ideally the product must work for different generations and thus make for more loyal consumers.
New generations are presenting us with new trends; therefore, it is necessary for brands to adapt to them, since in this way it is much easier for sales to increase.
One of the main trends Millennials bring is caring for the environment.
In this article we will talk about the importance of sustainable promotional products and how nowadays it can make a great difference for customers to choose your brand, and not that of your competitor.
According to a Morgan Stanley study, 86% of the millennial generation is interested in sustainable investments.”1
Nowadays, the world is going through major environmental issues, due to various hazards that occur in the environment, that negatively affect our planet.
Because of this, the consumers’ behavior has changed, and they are showing preference for those products that do not harm neither health nor the environment and, as a consequence, brands have been working hard trying to deeply understand this new trend, so that their customers feel more comfortable when consuming their products.
“According to the study Trends: Mexican Consumer, Shopper and Retail, prepared by Kantar, 71% of Mexicans look for brands having environmental policies”.2
Currently, ecological marketing has taken new directions that increasingly impact consumers when buying their products, considering their culture of caring for natural resources.
Many worldwide companies have engaged in ecological marketing campaigns, so as to help minimize the impact on the environment, as well as generating value added to their products that can help create awareness in consumers.
The concern for the environment and sustainability has driven many companies to look for more eco-friendly alternatives in the manufacturing of their promotional items.
An interesting option is to use materials like Ecowaremade partially with agave, a plant that can be found in several parts of the world and that can be used in many different ways.
In Mexico, for example, agave is used in the production of tequila and mezcal, but can also be used to manufacture different types of products, including promotional items. This is important because according to a report from the Greenpeace organization, the production of conventional plastics generates a large amount of contaminants and residues that can take hundreds of years to break up.
The promotional products made with agave have a series of environmental benefits:
A study by Universidad Nacional Autónoma de México (UNAM) found that agave can be used to produce a wide variety of products, from paper to clothing and construction materials. In the case of promotional items, you can make cups, kitchen utensils, air-tight containers, cutting boards, among others.
According to a survey performed by Nielsen, the market research company, 81% of consumers worldwide are attracted by environmentally responsible products. Therefore, to use sustainable materials for the manufacturing of promotional items can be an effective way to improve the brand image and attract new customers.
Studies reveal that: "The green consumer is willing to pay between 15 and 20% more for ecological products"3 In addition, they prefer those made with biodegradable raw materials and those packed in easily recyclable packaging.
What benefits do I profit from as a company by giving sustainable promotional items?
1. You contribute to minimize the impact on the environment:
By using eco-friendly promotional items as a means of promotion, you generate less of an impact on the environment. This impact can be easily noticed, both in the responsible use of raw materials, and in the manufacturing process.
2. A quality alternative at a lower price:
Nowadays, those manufacturing BIO promotional items have managed to produce them at a lower price, due to the demand being greater every time.
3. Improves the image and value of your company:
Sustainable promotional items are a great tool to show your customers and co-workers your commitment to the environment. This will also help you to receive acknowledgements and certifications that identify you as a Socially Responsible Business (SRB).
As a Socially Responsible Company you can look forward to having various acknowledgements and certifications for your company that will boost your prestige in a very significant way.
According to research from the Massachusetts Institute of Technology (MIT), “37% of companies report sustainability benefits and up to one in two companies has adapted their business model to take advantage of sustainability opportunities.”4
Conclusion:
The use of sustainable materials in the production of promotional items is a trend that is gaining momentum all over the world.
Every time, more consumers prefer products that won’t harm the environment and, as a consequence, brands have been working hard trying to deeply understand this new trend, so that their customers feel more comfortable when consuming their products.
The concern for the environment and sustainability has driven many companies to look for more eco-friendly alternatives in the manufacturing of their promotional items.
The products made with agave Ecoware offer an interesting and sustainable alternative to traditional promotional items, and also offer a series of environmental and commercial benefits. By using these materials, companies can improve their brand image and contribute to a cleaner and more sustainable world.
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