Challenge
In a saturated market with deeply rooted consumer habits, NocheBuena faced the challenge of making its new high-heat butter visibly stand out in-store. The brand set out to:
- Maximize visibility in high-traffic zones like checkout areas, to draw attention beyond the dairy aisle.
- Communicate a unique product benefit: introducing a butter that doesn’t burn at high temperatures, educating shoppers and reinforcing the brand’s traditional yet forward-thinking image.
- Maintain product freshness and quality, ensuring consistent cold chain conditions without relying solely on the store’s main refrigeration system.
In short, NocheBuena needed a way to showcase its culinary innovation in a format that felt intentional, informative, and physically close to the moment of purchase.
Solution
The answer came through a Coolio refrigerated display, tailored for Mantequilla NocheBuena. The brand deployed the Checkout model—a compact, upright refrigeration unit wrapped in a vibrant Freshboard cover designed to deliver a high-impact shopper experience. Key features included:
Technical and Creative Design Highlights:
- Artful structure: A pre-assembled Freshboard shell, printed in full color, enveloped the refrigeration unit. Side panels featured pop-out elements simulating the butter packaging being opened. A square topper box mirrored the end of a butter stick, while a large floorgraphic in the shape of a frying pan reinforced the cooking theme and captured attention from a distance.
- Compact and mobile format: Measuring 45 × 45 cm at the base and 178 cm tall, the Checkout model was ideal for checkout zones and narrow store spaces. Built with corrugated cardboard and a reusable core, it featured concealed wheels, making repositioning easy for in-store promotions and events.
- Efficient refrigeration: The unit maintained an internal temperature of +1°C to +6°C, preserving butter quality outside traditional cold storage while offering plug-and-play installation.
- Sustainability: The Freshboard cover was crafted from 100% recyclable materials, offering a lightweight, low-impact alternative to bulky, traditional coolers. This aligned with growing retail trends in sustainable display and packaging.
More than just a cooling solution, the Coolio Checkout became a visual storytelling platform, allowing NocheBuena to illustrate the idea of “butter that doesn’t burn” right where shoppers make purchase decisions.
Results
The impact of the Mantequilla NocheBuena Coolio display was immediate and visually striking.
- Improved product visibility: Located near checkout counters, the butter reached virtually every shopper, elevating brand presence far beyond the refrigerated dairy section.
- Increased shopper interaction: The creative layout—complete with pan-shaped floorgraphic and open-pack visuals—sparked curiosity and engagement, prompting spontaneous purchases even among those unfamiliar with the product.
- Enhanced brand perception: The display presented NocheBuena as a dynamic, solution-oriented brand. The presentation communicated innovation while preserving the brand’s emotional connection with tradition and quality.
- Successful product launch: The thematic display clarified the butter’s key benefit—heat resistance—without the need for lengthy explanation, ensuring that the product was seen, understood, and tried. This visibility set the stage for broader trial and long-term loyalty.
By combining refrigeration, creativity, and shopper-focused storytelling, the Coolio Checkout display proved to be a decisive launchpad for NocheBuena’s innovation—transforming the act of cooling into a branded culinary experience.
Find out more about refrigerated displays.
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