Challenge

To design an exhibit that would be easy for the sales staff to put together and to place on the counters of different hardware stores, with great stock capacity and made out of lasting materials.

Solution

We designed and manufactured a totally collapsible exhibit made of Panel BX, which is a light, but resistant material, in two different sizes that fit into the space available on the store counters. They have 4 shelves that allow for a large number of products to be placed on them, with wooden bases on the bottom of each shelf to give it the necessary firmness for the weight they will hold. In addition, the exhibit has a totally see-through PETG sheet on the front that, besides protecting the product and preventing theft, allows for a view of the wide range of Pegatanke products.

Results

The brand is totally within reach of the shopper coming to a hardware or otherwise specialized store, which slowly but surely makes it known and positions it on the mind of the shoppers. This helps boost sales as it works also for impulse buying, in being so handy.

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