Metal Display for Katana

Challenge

Katana, a company specialized in cutting, grinding, and polishing discs, operates in a highly competitive market where the point of sale plays a decisive role in purchase decisions. In hardware stores and specialty shops, products compete for attention in limited spaces, with high turnover and little visual differentiation. This makes it challenging to capture the customer’s attention at the exact moment of decision.

Katana faced the need to develop a countertop display that could address several strategic objectives at once:

• Clearly and orderly showcase its range of cutting, grinding, and polishing discs.
• Maximize product visibility on the counter, one of the most valuable areas within the store.
• Ensure strength and durability, considering the industrial environment and constant handling typical of the hardware channel.
• Communicate Katana’s brand identity in a bold, professional, and easily recognizable way.
• Offer a compact, stable solution that could be easily integrated into different types of retail spaces.

The challenge went beyond creating a functional stand; it required a display that would function as a true sales tool, reinforcing brand presence and supporting purchase decisions at the point of sale.

Solution

To meet these requirements, an industrial-grade metal countertop display was designed specifically for Katana, combining structural engineering, industrial design, and retail-focused visual communication.

Structure and Materials

The display was manufactured using highly resistant metal components, ideal for demanding retail environments:

• 1/2” steel tubing (20 gauge) provides a solid and stable structural frame capable of withstanding daily use and product weight.
• 22-gauge steel sheet reinforces the body of the display, ensuring rigidity and long-term durability.
• A black satin electrostatic paint finish protects the structure against impacts, scratches, and corrosion while delivering a clean, professional, and industrial aesthetic aligned with Katana’s brand image.

This combination of materials guarantees reliable performance even in high-traffic points of sale.

Product Display and Functionality

The display features six metal supports, designed specifically to hang and organize cutting, grinding, and polishing discs efficiently.

This configuration allows for:

• Clear visibility and orderly product presentation.
• Quick identification of different disc types by customers.
• A smoother shopping experience, enabling faster and more confident purchase decisions.

Thanks to its countertop format, the display creates a direct interaction point between the customer and the brand, encouraging impulse purchases and supporting recommendations from store staff.

Visual Communication and Branding

To strengthen brand presence, the display incorporates full-color self-adhesive vinyl graphics, applied to:

• Side panels
• Front fascia
• Top header

These graphic elements communicate key brand messages, highlight product categories, and reinforce Katana’s visual identity directly at the point of sale.

Dimensions

The display was designed to deliver maximum impact within a compact footprint:

• Width: 40 cm
• Depth: 35 cm
• Height: 55 cm

These dimensions make it ideal for hardware store counters and technical service areas, where space efficiency is critical.

Results

The implementation of the metal countertop display for Katana delivered clear benefits for both the brand and retail partners:

• Increased product visibility, consolidating the disc assortment into a single, organized, and attractive display point.
• Improved customer experience, simplifying product selection and reducing decision time.
• Stronger brand presence at the counter, positioning Katana as a professional, reliable, and high-quality option.
• High durability with minimal maintenance, thanks to its metal construction and electrostatic paint finish.
• Optimized use of space, offering a compact solution that integrates seamlessly into daily store operations.

Overall, the display became a strategic trade marketing asset, enhancing Katana’s brand image, improving product organization, and supporting increased sales potential within the hardware retail channel.

Know more about metal displays.