Store Display for Tequila Código 1530: Design, Elegance, and Functionality for a World-Class Brand

Challenge

Tequila Código 1530 is not an ordinary brand. It is a tequila with heritage — crafted through artisanal methods passed down for generations — and positioned among the world’s most respected premium tequilas. The brand is known for its meticulous attention to detail, its refined production process, and its polished, elegant aesthetic.

The challenge arose when the brand needed a strategic retail display that reflected its essence at the point of sale:

• A tequila of exceptional quality required a display that conveyed sophistication and authenticity.
• It needed to be fully functional, resistant, and capable of holding heavy 1-liter bottles.
• The visual design had to allow for quick graphic updates, considering the various promotions, seasonal activations, and marketing campaigns Código 1530 executes throughout the year.
• The overall aesthetic needed to reflect the key values of the brand: craftsmanship, elegance, modern tradition, and premium presence.
• And operationally, the brand required a durable, easy-to-move, simple-to-assemble solution with a finish that would withstand retail conditions without losing its premium look.

The challenge was not merely to design a physical structure — but to create a brand-building element, one capable of elevating the consumer experience and ensuring that Tequila Código 1530 would stand out in any retail environment.

Solution

To meet these needs, a premium display was developed using 15 mm MDF, selected for its durability, solidity, and excellent performance in commercial settings. The structure was finished in Riviera Oak melamine, a color and texture that evoke natural wood, warmth, and the artisanal authenticity that distinguishes Código 1530.

The final solution integrates three pillars: structure, functionality, and visual communication.

1. Solid Structure and Elegant Design

The display was built with minimalist lines, subtle tones, and a refined finish.
It includes:

• Three MDF shelves, each capable of holding 6 bottles of 1 liter, providing a total capacity of 18 bottles per display.
• Reinforced lower supports designed to achieve perfect balance between stability and aesthetics, allowing placement in high-traffic zones without compromising safety.
• A modular configuration that allows it to blend naturally into different retail layouts, from supermarkets to specialty liquor shops.

This structural approach reflects the tequila’s character: strong, elegant, and authentic.

2. Versatile and Premium Visual Communication

One of the biggest challenges for premium beverage brands is the constant evolution of visual activations. To support this dynamic environment, a highly practical and sophisticated solution was integrated:

• A top header designed to hold printed graphics on ferrous PET, a material that adheres to the display using high-strength magnets.
• This system allows campaigns to be updated in seconds — without tools, without additional installation costs, and without visual wear.
• A fixed MDF front fascia was added to create visual continuity and reinforce the brand’s presence.

Thanks to this design, Tequila Código 1530 can adapt the display to new releases, seasonal promotions, limited editions, or exclusive collaborations while maintaining impeccable visual standards.

3. Operational Efficiency and In-Store Performance

The display was engineered for intensive use under retail conditions.
Its operational benefits include:

• Easy cleaning and maintenance due to the Riviera Oak melamine finish.
• Simple and secure assembly.
• Excellent stability even when fully loaded.
• Versatility to be placed in aisle ends, islands, premium sections, or tasting zones.

This makes the display a highly efficient trade-marketing tool.

Results

The implementation of the premium display for Tequila Código 1530 delivered strong results both in the retail environment and in brand perception.

1. Elevated Brand Presence

The combination of 15 mm MDF, Riviera Oak texture, and elegant design projected a sense of luxury and craftsmanship.
Código 1530 stood out among competitors, reinforcing its position as a high-end tequila.

2. Greater Operational Efficiency

The magnetic graphic system allowed the marketing team to update campaigns quickly, eliminating downtime and reducing costs.
This brought greater agility and alignment with promotional strategies throughout the year.

3. Increased Visibility and Conversion

The strategic arrangement of 18 bottles across three levels significantly improved product visibility and facilitated purchase decisions.
Shoppers perceived the display as a natural extension of the brand’s identity, which increased buying intent.

4. Durability and Return on Investment

The display’s reinforced construction and premium materials ensure long-term use, making it a valuable asset for multiple campaigns over time.

Conclusion

The display designed for Tequila Código 1530 is far more than a piece of furniture: it is a strategic tool that blends design, functionality, and brand storytelling.
It strengthens the premium identity of the tequila, enhances in-store performance, and serves as a flexible visual platform for ongoing campaigns.

A solution built to stand out, communicate, and elevate the presence of one of the most refined tequilas in the world.

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