Splenda is the world's leading brand of low-calorie sweeteners, recognized for its constant innovation in healthier products.
The implementation of Coolios—mobile and sustainable refrigerated displays—allowed Splenda to present its new product, Splenda Balance, in a strategic and visually powerful way, connecting with consumers in a competitive environment.
Splenda, a globally recognized leader in low-calorie sweeteners, sought to launch its innovative product, Splenda Balance — a blend of vanilla and chocolate flavors designed to offer both delicious taste and health benefits. The challenge was not only to develop a product with nutritional advantages but also to present it innovatively in the supermarket environment. Traditional refrigerated cases, while functional, lacked the ability to attract attention and provide an engaging consumer experience.
The brand needed a display solution that would break the monotony of the usual refrigerator sections and offer a sustainable alternative that reflected Splenda's health-conscious ethos. This display needed to create a dynamic promotional space, capable of adapting to different campaigns, while showcasing both the refrigerated Splenda Balance and the dry Splenda sachets in a cohesive, eye-catching manner.
To address these needs, AIM Worldwide designed the Coolio refrigerated display — a hybrid structure combining several innovative materials and design elements. The display features full-color printed cardboard over Trovicel, providing vibrant, high-quality visuals that catch the shopper’s eye. Side balconies were incorporated to hold packets of Splenda in dry form, while the main refrigerated open compartment showcased the new Splenda Balance product.
Durability and mobility were enhanced with a metal base, ensuring the display could be easily moved to optimal locations within stores. Additionally, the display includes an interchangeable top header, allowing the brand to update promotional messages frequently without rebuilding the entire unit.
This hybrid design serves multiple purposes: it is sustainable, leveraging recyclable cardboard; visually impactful; and highly functional, combining cold and dry product placement in one innovative structure.
Ted Gelov, President and CEO of Heartland Food Products Group, emphasized the importance of this consumer-centric approach:
“Splenda is a safe and effective alternative to sugar and is recommended every day by health professionals to aid in weight loss and diabetes management.”
Splenda CEO response to WHO guidance, 2023
To enhance consumer interaction, the Coolio display integrated a scannable QR code that invited shoppers to register and participate in a physical exercise challenge. This activation aligned perfectly with Splenda's holistic health message, combining nutrition with physical well-being.
The exercise challenge served as a unique point of engagement in-store, motivating consumers to take a proactive step toward a healthier lifestyle while learning about Splenda Balance. It turned a simple shopping trip into an experiential event, reinforcing brand loyalty and enhancing the customer’s connection with Splenda.
The Coolio refrigerated display successfully exceeded expectations. The QR code activation drew significant shopper attention, sparking conversations both in physical stores and across social media platforms. Consumers appreciated the innovative approach, which positioned Splenda not only as a sweetener but as an advocate for a balanced and active lifestyle.
This activation fostered a deeper emotional connection, encouraging shoppers to make healthier choices and engage with the brand beyond the product itself.
Ted Gelov reflected on the milestone and its significance:
“This anniversary is not just about our brand; it's about the countless people who have trusted Splenda to be part of their journey toward health and wellness.”
Splenda celebrates 25 years, 2023
Thanks to the mobility, sustainable materials, and striking visual design of the Coolio display, the point of sale transformed into a platform for inspiring real change in consumer habits and retail innovation.
The Splenda Coolio case exemplifies how sustainable refrigerated displays can be powerful tools beyond mere product presentation. They activate conversations, foster emotional engagement, and position brands as innovators and leaders in health and sustainability.
As consumers increasingly seek meaningful brand interactions and sustainable shopping experiences, retail displays like Coolio become essential for brands aiming to differentiate themselves in a crowded marketplace.
Are you ready to transform your point of sale into a healthier, more engaging, and visually compelling experience? Discover how Coolio refrigerated cardboard displays can revolutionize your retail presence and consumer connection.
Discover the benefits of refrigerated displays with Coolios.
