Metal Display Stands for Mirka Mexicana: Where Function Meets Precision

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Challenge

In the industrial and DIY sectors, shelf space is limited and competition is fierce. For Mirka Mexicana, a subsidiary of the global brand, the challenge was to create a display that communicated excellence in craftsmanship, adaptability in product configuration, and alignment with the robust aesthetic of their abrasives and tools.

The goal was clear: to stand out without being flashy, and to communicate trust through design. “We focus on our core business and continuously invest in R&D to improve our products and to create new value for our customers,” states Hans-Peter Norrgård, CEO of Mirka Ltd. (Norrgård, 2021).

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Solution

AIM Worldwide designed and produced a metal display stand tailored specifically for Mirka Mexicana. It combines performance materials with visual cohesion and user-friendly configuration.

Technical Specifications:

Structure: Made from ¾” tubular steel, 20- and 22-gauge sheet metal, and 5 mm rod.
Finish: Electrostatic yellow paint, matching Mirka’s signature brand color.
Shelving: Four levels to showcase various SKUs, featuring three tray types—perforated, rod-based, and flat sheet.
Branding Graphics: Full-color printed styrene headers and swappable side panels, along with black vinyl-cut triple logos.
Dimensions: 62 cm (width) × 150 cm (height) × 40 cm (depth).
Stability: Adjustable feet to adapt to any floor surface.

This display is more than a piece of furniture. It’s a brand storytelling tool. Every tray type supports a different kind of product, offering ergonomic convenience for shoppers and distributors alike. The modular structure allows for easy updates across seasons or product launches.

Results

Although quantitative figures are internal, the qualitative feedback from stores has been positive and consistent:

Strong Brand Recall: The vibrant yellow and clean lines immediately position the brand as professional, premium, and reliable.
Functional Appeal: Store staff praise the flexibility of interchangeable trays, which allow for better inventory handling.
Visual Engagement: Customers engage more with the display, increasing dwell time and boosting consideration of lesser-known SKUs.

This solution also supports Mirka’s broader goals of modularity and sustainability. While not marketed as an “eco-display,” the metal structure is designed for long-term use, reducing replacement frequency and minimizing waste. Future integrations — such as LED lighting or digital headers — are already structurally feasible, proving that good design is also future-ready.

Advantages of the Mirka Metal Display Stand
a) Durability and Resistance:
Made with industrial-grade tubular steel and sheet metal, the display withstands intensive use in retail settings.

b) High Visual Impact:
Electrostatic yellow paint and full-color graphics draw immediate attention and enhance brand recognition.

c) Functional Organization:
Four customizable levels with three types of trays help display multiple product families clearly and accessibly.

d) Sustainability by Design:
Long lifecycle and reusable graphic components reduce environmental impact over time.

e) Tech-Ready Modularity:
Pre-designed to accommodate LED lighting and smart headers with sensors or digital screens.

Future Opportunities
The structure is not just built to last — it's built to evolve. Opportunities include:

Smart headers with real-time product demos or interactive screens.
Lighting elements that highlight key SKUs in low-light aisles.
Seasonal kits with pre-cut graphics and configuration guides.
Expansion into industrial pop-ups, workshops, or training centers.

In today’s retail landscape, where every square meter is a battlefield of brand perception, Mirka Mexicana now has a tool that’s more than a display — it’s a sales catalyst and a physical embodiment of quality.

Reference
Norrgård, H.-P. (2021). CEO Statement on Innovation and Sustainability. Mirka Ltd.

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