Metal Point of Purchase Topochico Cantarito & Paloma Sustainable & Durable

Challenge of Standing Out on the Shelf

In a saturated beverage market, merely capturing the shopper’s attention was no longer enough—the challenge was to move them emotionally. Topochico was looking for a metal display stand that could achieve three goals: be eye-catching, align with their visual identity, and reflect their sustainable purpose.

Julio César Sánchez, Director of Waste Collection at Coca‑Cola FEMSA, clearly articulated the mission:

“At Coca‑Cola FEMSA, we shape the future by reaffirming our commitment to contributing to a circular economy through innovation, focusing on sustainable design, reuse, and recycling.”

The challenge was to design a display stand that spoke of innovation without losing authenticity—one that would stand out at retail while resonating with practical and ecological values.

Purposeful Metal Solution

AIM Worldwide developed a floor metal display stand for Topochico, taking into account:

• A tubular structure of ¾″ and sheet metal of 20 and 18 gauge, coated with yellow electrostatic paint—the brand’s emblematic color.
• Dimensions of 40 cm (width) × 130 cm (height) × 28 cm (depth) with a capacity for 64 cans of 355 ml arranged in 4 levels.
• A visually impactful graphic package: full-color printed header with die-cut, adhesive vinyl, valances, and side vinyl cutouts.

This design is a fusion of form, function, and sustainability: the electrostatic paint minimizes toxic compounds, the vinyl is easily recyclable, and digital printing processes reduce waste. Additionally, the display is future-ready for the integration of cooling or digital elements, strengthening its ecological narrative.

José Ramón Martínez, Director of Corporate Affairs at Coca‑Cola FEMSA, reinforced this vision:

“A World Without Waste… improving the design of our packaging, increasing post-consumption collection, and promoting a culture of recycling.”

Thus, the display was not just a product showcase—it told a story: modernity, brand identity, and environmental awareness from every angle.

Results That Last

Although no exact figures were disclosed, the impact was tangible:

• Aisle Magnetism: Self-service centers reported that the display captured shoppers' attention and was even spontaneously photographed and shared on social media.
• Sampling Booster: Some locations used it as a mobile cold beverage station, combining product display with brand activation.
• Perceived Value: The metallic finish, vibrant colors, and premium graphics elevated the perceived quality of the product, reinforcing the emotional connection with the brand.
• Tangible Sustainability: By aligning with the “World Without Waste” strategy, the display became a vehicle of credibility, showing that innovation can—and must—go hand-in-hand with planet care.

The display fully met its objectives: it was eye-catching, robust, consistent with Topochico’s aesthetics, and reflected a purposeful brand identity. Additionally, it opened the door for future initiatives in ecological, technological, and modular development.

Advantages of the Metal Display Stand

a) Durability and Resistance
Made with ¾” tubular structure and 20/18-gauge sheet metal, this display guarantees a long service life and resistance to intensive use at the point of sale.

b) High Visibility at the Point of Sale
Thanks to its yellow electrostatic paint and full-color vinyl graphics, the display instantly grabs shoppers' attention and reinforces brand recognition.

c) Functional Organization
With four levels holding up to 64 cans of 355 ml in an orderly and accessible way, it improves the shopping experience and drives product turnover.

d) Applied Sustainability
Incorporates recyclable materials and low-impact processes, aligning with Coca‑Cola FEMSA and Topochico’s environmental commitments.

e) Technological Flexibility
Designed to evolve, this display stand allows for LED lighting integration to highlight products and a smart header with sensors or digital screens to interact with consumers.

Future Opportunities

• Digital Interactivity: Integration of smart screens in the display’s header to showcase promotions, nutritional info, or dynamic messages based on shopper type.
• Strategic Lighting: Installation of LED lights to highlight products in low-light spaces or at specific times.
• Dynamic Modularity: Adaptable stations for seasonal campaigns or promotions.
• Eco-Friendly Promos and Packaging: Recyclable tasting kits, reusable cups, sustainable souvenirs.
• Expanded Partnerships: Specialized displays for fast food, music events, or urban hydration points.

Explore our metal store displays.