Producer and distributor of soft drinks with presence in 180 countries around the world.
In a saturated beverage market, merely capturing the shopper’s attention was no longer enough—the challenge was to move them emotionally. Topochico was looking for a metal display stand that could achieve three goals: be eye-catching, align with their visual identity, and reflect their sustainable purpose.
Julio César Sánchez, Director of Waste Collection at Coca‑Cola FEMSA, clearly articulated the mission:
“At Coca‑Cola FEMSA, we shape the future by reaffirming our commitment to contributing to a circular economy through innovation, focusing on sustainable design, reuse, and recycling.”
The challenge was to design a display stand that spoke of innovation without losing authenticity—one that would stand out at retail while resonating with practical and ecological values.
AIM Worldwide developed a floor metal display stand for Topochico, taking into account:
This design is a fusion of form, function, and sustainability: the electrostatic paint minimizes toxic compounds, the vinyl is easily recyclable, and digital printing processes reduce waste. Additionally, the display is future-ready for the integration of cooling or digital elements, strengthening its ecological narrative.
José Ramón Martínez, Director of Corporate Affairs at Coca‑Cola FEMSA, reinforced this vision:
“A World Without Waste… improving the design of our packaging, increasing post-consumption collection, and promoting a culture of recycling.”
Thus, the display was not just a product showcase—it told a story: modernity, brand identity, and environmental awareness from every angle.
Although no exact figures were disclosed, the impact was tangible:
The display fully met its objectives: it was eye-catching, robust, consistent with Topochico’s aesthetics, and reflected a purposeful brand identity. Additionally, it opened the door for future initiatives in ecological, technological, and modular development.
a) Durability and Resistance
Made with ¾” tubular structure and 20/18-gauge sheet metal, this display guarantees a long service life and resistance to intensive use at the point of sale.
b) High Visibility at the Point of Sale
Thanks to its yellow electrostatic paint and full-color vinyl graphics, the display instantly grabs shoppers' attention and reinforces brand recognition.
c) Functional Organization
With four levels holding up to 64 cans of 355 ml in an orderly and accessible way, it improves the shopping experience and drives product turnover.
d) Applied Sustainability
Incorporates recyclable materials and low-impact processes, aligning with Coca‑Cola FEMSA and Topochico’s environmental commitments.
e) Technological Flexibility
Designed to evolve, this display stand allows for LED lighting integration to highlight products and a smart header with sensors or digital screens to interact with consumers.
Explore our metal store displays.