It is the convenience and conviviality store in the heart of the neighborhood
In today’s retail landscape, competition for shopper attention intensifies in every aisle. The ability to stand out depends not only on brand strength or product quality, but also on how the message is visually communicated at the point of sale. Kiosko, a recognized convenience store chain, implemented a gondola and endcap dressing strategy with high-impact printed graphics. The result was a significant increase in visual attractiveness, brand recall, and a seamless shopping experience across its stores.
In convenience stores, space is limited and visual saturation is constant. Brands must communicate messages clearly without obstructing store operations. Kiosko’s challenge was to dress gondolas and endcaps with a solution that was adaptable, easy to implement, and quick to rotate, capable of supporting frequent and seasonal campaigns without raising maintenance costs or complicating display logistics.
The implemented solution consisted of printed graphics for gondolas and endcaps, designed to maximize visibility and practicality at the store level.
Technical specifications:
The combination of coroplast and SBS board offered a balance between resistance, lightness, and print quality. Foam tape provided a plug-and-play installation system, making setup quick and removals simple while reducing in-store implementation times.
The graphic design was developed to create a unified visual narrative across all touchpoints. By dressing side panels, headers, and shelf strips simultaneously, the shopper experiences a full immersion in the brand identity, reinforcing recall and positioning.
This approach not only captures attention but also guides the shopper’s eye toward the products displayed on the shelves, generating a direct association between the brand message and the physical product. The result is a more organized, attractive, and memorable shopping experience.
Although specific quantitative results were not disclosed, several qualitative impacts were observed:
In modern retail, the ability to refresh visual communication quickly is a competitive advantage. Kiosko successfully scaled this solution across multiple stores, ensuring consistent branding across different locations without raising logistics costs.
Additionally, the use of recyclable materials such as coroplast opens the door to sustainability initiatives, aligning operations with global trends toward responsible consumption.
a) Visual flexibility: messages can change seasonally without modifying structure.
b) Practical installation: quick setup with foam tape, no tools required.
c) Cross-channel consistency: design replicable across gondolas and endcaps.
d) Durability with lightness: coroplast strength plus easy handling.
e) Operational scalability: adaptable to different store formats.
The Kiosko case demonstrates how a well-executed gondola and endcap dressing strategy can transform the shopper experience, boost brand exposure, and streamline store operations. By combining high-quality printed graphics, functional materials, and a practical installation system, brands can communicate powerfully and flexibly within saturated spaces.
By integrating graphic innovation with operational practicality, Kiosko has consolidated a scalable model that not only impacts immediate sales but also strengthens brand identity at every shopper interaction.
.png)
