A brand originating in the city of Monterrey, Nuevo León, founded by Raúl García & Company and dedicated to the milling of oilseeds.
Some product launches need advertising.
Others need a place where they can be discovered.
After becoming one of Mexico's most recognized edible oil brands, Nutrioli expanded into a new category: pasta. The products were new, but the trust behind the brand was already well established. The real challenge was bringing those two elements together at the point of sale.
Because in a supermarket, simply being present isn't enough.
You have to be seen before you can be chosen.
When consumers think of Nutrioli, they think of cooking oil. That association, built over decades, is a valuable asset—but it also presents a unique challenge when a brand enters an entirely different category.
The new Fusilli and Fideo products weren't just competing for shelf space against established pasta brands. They also needed to build an immediate connection between shoppers and a brand they already knew for something else.
The point of sale had to answer a simple question in just a few seconds.
Can the brand I trust for cooking oil also deliver high-quality pasta?
The answer couldn't rely on the packaging alone.
It needed a dedicated space.
A space that would distinguish the launch from the surrounding shelf, communicate the "Wellness Even in Your Soup" campaign, and be deployed efficiently across hundreds of retail locations.
AIM Worldwide designed and manufactured a modular display based on one simple principle of retail merchandising: when the structure stops competing for attention, the product naturally becomes the focal point.
With a footprint of just 40 × 40 cm (15.7 × 15.7 in.) and a height of 171 cm (67.3 in.), the display makes efficient use of vertical space while creating a highly visible merchandising destination without disrupting store traffic.
Transparent support posts minimize the visual weight of the structure, while four black shelves create contrast that naturally draws the shopper's eye toward Nutrioli's distinctive green packaging. The interchangeable graphics—including the header, shelf strips, and side panels—extend the campaign's visual identity throughout the display, transforming it into a seamless continuation of the brand.
But the design goes beyond what shoppers see.
Each display ships flat-packed inside an individual corrugated carton, simplifying storage, transportation, and nationwide distribution. Assembly is quick, and the graphic components can be replaced without modifying the structure itself, allowing the same display to support future promotional campaigns.
It's a solution designed to last well beyond a single launch.
The modular display provided Nutrioli's pasta line with a dedicated presence at the point of sale, creating a merchandising destination that stood apart from the traditional shelf.
Its consistent visual communication reinforced the launch campaign while helping shoppers immediately connect the new category with a brand they already recognized and trusted.
At the same time, the modular design streamlined nationwide deployment through its flat-pack format, reducing transportation and installation complexity while making large-scale rollouts more efficient.
Perhaps most importantly, the display was designed with longevity in mind. Rather than replacing the entire structure for every campaign, only the graphic elements need to be updated, extending the display's useful life and maximizing its long-term value.
The result is a merchandising solution that continues supporting the brand long after the initial product launch.
They create the right setting for it to be discovered.
When an established brand enters a new category, the first challenge isn't always convincing consumers.
Sometimes, it's simply creating the right moment for a first encounter.
That's exactly what this project achieved.
It wasn't designed to occupy more space.
It was designed to give Nutrioli's new product line a place where its next chapter could begin.
Know more about our modular displays.
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