AIM WW SUCCESS STORY

Casillero del Diablo Smart Display Tops: Standing out in the Wine and Spirits Aisle

Casillero del Diablo
Un vino tan especial que es protegido por el 😈 #TheWineLegend
Channel
Modern
AIM Solution
Experiential Marketing

Challenge

To highlight Casillero del Diablo products in the supermarket in an innovative and attractive manner.

Solution

We designed and installed Smart display tops that feature a LED screen that by playing videos, call the attention of shoppers, and therefore encourage buying, besides creating brand "awareness" by standing out over competitors. Besides the fact that its 3D technology helps us collect analytical and demographic data.

Results

The Brand then stands out from competitors, and thanks to 3D approach cameras and facial recognition technology, we collect analytical data that helps identify customer shopping habits, as well as the flow of people in the aisle where the display is located, so we can apply special marketing techniques by schedule and people-based.

Start now to conquer your shopper with a great shopping experience

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