AIM WW SUCCESS STORY

Coca-Cola Smart Shelf tops: Disrupting the Shopping Path in an innovating Way

Coca-Cola
Productora y distribuidora de refrescos con presencia en 180 países del mundo.
Channel
Modern
AIM Solution
Experiential Marketing

Challenge

To activate self-service shelf tops in a new way with Coca-Cola brands, in order to create brand awareness.

Solution

Smart shelf tops, that not only help create “awareness”, but also generate shopper information at the point of sale. The shelf top includes proximity and facial recognition cameras, which allow for changing promotions (even prices) according to the location of the shopper, as well as generating analytic data such as age range and gender of the shopper.

Results

Increase in sales of Coca-Cola products at the shelf top, increase in brand awareness, generation of analytic data for the decision-making process.

Start now to conquer your shopper with a great shopping experience

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