Laboratorios Pisa is a 100% Mexican pharmaceutical company founded in Guadalajara, Jalisco, in 1945, with more than 80 years of history and creator of Solural, the oral electrolyte solution indicated for the prevention and treatment of mild to moderate dehydration in patients of all ages.
Being Impossible to Ignore When You Need It Most.
Laboratorios Pisa was the first laboratory to develop and introduce oral rehydration solutions to the Mexican market, and Solural carries that legacy with decades of scientific and clinical backing. Yet the pharmacy and self-service channel has shifted dramatically. The market now faces growing health awareness and increasing fragmentation of consumer spending, which has multiplied the hydration options available on shelves: generic oral rehydration salts, sports drinks with electrolytes, functional hydration beverages, and a widening range of brands all competing for the same physical space and the same shopper attention.
Against that backdrop, Laboratorios Pisa identified a real need: Solural had to move beyond relying solely on fixed shelf space and claim the sales floor with a dedicated structure — one capable of displaying the full breadth of its flavor portfolio, projecting the brand's identity with force, and reaching the shopper before the purchase decision had already been made.
The challenge was not to make noise. It was to create presence with purpose.
A Structure That Works as Hard as the Product It Carries
AIM designed, developed, and produced the Metal Display with Header for Solural: a piece of commercial engineering built from the shopper's logic, not the warehouse's.
The structure is fabricated from 3/4" and 1/2" steel tubing at gauge 18, with steel sheet at gauges 20 and 22, finished in matte black semi-textured electrostatic paint. Black is not merely an aesthetic choice — it is a contrast strategy. Against that dark backdrop, the blues, greens, oranges, and purples of Solural's flavor portfolio take on a visual presence that no shared shelf can replicate.
Four display levels with front-and-back visibility, each featuring sheet metal rails for interchangeable graphic panels, allow Laboratorios Pisa to organize product by variety, adapt the message by season or campaign, and keep the display commercially current without touching the structure itself. The side panels with double-sided foam tape graphics, plus the upper header with front-and-back interchangeable artwork, turn the piece into an active communication platform across virtually every angle of the shopper's path.
The front-and-back skirting rail brings that communication down to floor level, where the shopper's gaze also travels. And the integrated wheels at the base make possible what is critical in many retail formats: repositioning the display effortlessly when the layout shifts, when a promotional activation calls for it, or when foot traffic patterns dictate a more strategic location.
The final capacity speaks for itself: 196 bottles of 500 ml distributed across four levels of 49 bottles each, within a footprint of 49 cm × 45.5 cm and 159 cm in height. Less than half a square meter of floor space. Nearly a meter and a half of conversation with the shopper.
When the Display Does the Work Before the Shopper Decides
The installation of the display at points of sale produced an immediate shift in the way Solural was perceived within each establishment.
The first effect was one of presence. At 159 cm tall, with a double-sided header and full-color side panels, the display interrupts the shopper's path naturally — not aggressively, but relevantly. In the pharmacy channel, where shoppers frequently arrive with a vague need and no specific brand in mind, that first visual contact is what drives conversion. Solural stopped waiting to be found and started going out to meet the shopper.
The second effect was one of portfolio clarity. The four levels with individual capacity for 49 bottles allowed Laboratorios Pisa to lay out the full range of Solural flavors at a single exhibition point — something the standard shelf rarely achieves without fragmenting or burying individual references. Shoppers did not just find the product: they discovered there were more options than they had known.
The third effect was one of commercial longevity. The interchangeable graphic system across the header, levels, and skirting transformed the display from a one-time investment into a permanent activation platform. Flu season, summer, back to school, sports hydration: each campaign gets its own message on the same structure, with no additional metal production costs. That is precisely what separates a piece of furniture from a business tool.
The objective set from the beginning was met: Solural reached the shopper at the exact moment when the need for hydration was most real, with the presence and portfolio organization that a leading brand demands.
What This Display Opens Up for Your Brand
For brands in the health, pharmaceutical, or consumer goods sectors seeking a point-of-sale execution that works with the same discipline as their product, the Solural — AIM case traces a clear path forward.
A display with an interchangeable graphic system does not need to be replaced each season: it adapts. That reduces production costs while keeping the brand message fresh throughout the year without operational friction.
A four-level structure with a capacity of 196 bottles turns the occupied space into a portfolio argument. Brands that can show their full range at a single point of contact generate spontaneous discovery, not just repurchase.
Mobility on wheels makes the display compatible with very different retail formats: from large-format supermarkets to neighborhood pharmacies, the same piece adapts to each store's traffic flow with repositioning in seconds.
And for categories like hydration — where the urgency of the need is the engine of purchase — a display that intercepts the shopper before they reach the shelf does not close sales: it creates them.
Ready for Your Brand to Have This Kind of Presence on the Sales Floor?
At AIM, we design, develop, and produce high-impact metal displays for brands that do not wait for the shopper to find them. Contact us and let's build together the solution your portfolio needs.
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