Challenge

Promote the sale of the “Ciel Mineralizada” line in the Home Channel with a promotional item that matches the brand, is functional and have good quality.

Solution

We designed and produced plastic cups made with "plastipeltre" which is a plastic that simulates traditional pewter, in two shades of blue that go hand in hand with the image used by the Ciel brand. Offering them as a gift in the purchase of “Ciel Mineralizada” products, ideal for use at home.

Results

The “Ciel Mineralizada” products had an increase in sales thanks to this promotion, in addition to the fact that the brand is more present in the minds of shoppers, since 90% remember the brand advertised in a promotional item.