Category: Experiential Marketing

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Importance of the Proximity Commerce

Andrea Medina Mora

El comercio de proximidad, también conocido como comercio local, ha sido utilizado desde hace muchos años por nuestros antepasados, quiénes consumían de pequeñas tiendas de abarrotes, panaderías, carnicerías, verdulerías, entre otras. Es importante no dejar morir el comercio...

May 5, 2022
Importance of the Proximity Commerce

El comercio de proximidad, también conocido como comercio local, ha sido utilizado desde hace muchos años por nuestros antepasados, quiénes consumían de pequeñas tiendas de abarrotes, panaderías, carnicerías, verdulerías, entre otras. Es importante no dejar morir el comercio de proximidad, ya que otorga empleo a muchas personas. El ciclo de distribución es mucho más pequeño, ya que las tiendas se vuelven […]

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February 16, 2022
Five Strategies to Highlight your Product at the Point of Sale.

Para captar la atención del Shopper en el punto de venta, es muy importante hacerse visible ante la gran variedad de productos y la rivalidad que existe entre las marcas competidoras. La creatividad e innovación juegan un rol clave en las estrategias para poder resaltar nuestros productos.  En este artículo incluimos algunos puntos clave que vale la […]

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September 15, 2021
10 reasons why Coca-Cola is an opinion leader

Coca-Cola, uno de los productos más reconocidos en el mundo, nació en Atlanta, Georgia el 8 de mayo de 1886. El Dr. John Stith Pemberton, un farmacéutico local, produjo el jarabe para Coca-Cola como un medicamento para el dolor de cabeza y caminó por la calle con una jarra del nuevo producto hacia Jacobs' Pharmacy donde fue catado, pronunciado como […]

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August 15, 2021
Corporate Social Responsibility, why is it Important? and why does it Benefit the World of your clients and Themselves?

Socially Responsible Companies (ESR) are those that seek to carry out intentional actions, with the purpose of collaborating in the social, economic and environmental development of the community where they carry out their activities. We consider ESR companies those that carry out their activities in a respectful manner at all levels of their production chain, paying fair prices [...]

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July 15, 2021
Why is Omnichannel so important for brands?

What is Omnichannel? Omnichannel is a communication method used to maintain contact with current and future customers, through various channels (physical store, email, social networks, website, among others). Instead of using the different channels separately, they are used in a unified manner to reach consumers. Today [...]

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May 15, 2021
Why are Physical Stores so Important? The Role of Technology in the Transformation of the New Retail

The notion that physical stores will no longer exist in the future is false. Of course, stores close, just as many other stores open. It is false that with the rise of electronic commerce, physical stores proportionally will close. In the history of Western retail there have been several real apocalypses, especially for the [...]

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April 12, 2021
What is the Difference between Trade Marketing and Shopper Marketing?

Nowadays, sales strategies are very important cornerstones for companies to obtain good financial results and profitable growth. For this reason, more and more, brands investigate the shopper at the point of sale, with the purpose of creating strategies to increase their sales and win more loyal consumers. Through these studies, various methods [...]

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March 15, 2021
The 10 Types of Shoppers at the Point of Sale.

Distintos tipos de Shoppers visitan el punto de venta todos los días. Ellos han evolucionado de manera muy importante en los últimos años. Anteriormente tenían muy poca información para tomar decisiones y ahora los acompaña hasta el punto de venta, a través de sus dispositivos electrónicos.

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February 19, 2021
Sustainable Promotions. Millennials and other Groups Value them more Every Day, Being Aware of Protecting our Planet

New generations are presenting us with new trends; therefore, it is necessary for brands to adapt to them, since in this way it is much easier for sales to increase. One of the main trends Millennials bring is caring for the environment. In this article we will talk about the importance of sustainable promotions, and how today it [...]

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January 17, 2021
What is a POP Display? Know the Importance of Properly Displaying your Products at the Point of Sale.

POP Displays allow not only for accommodating the products, in whatever way we think is most convenient, but also in different areas of the store creating a unique experience for the shopper.

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