December 11, 2020

Why is it Important to use Promotional Items to Promote my Brand?

In most cases, promotional items usually bear the logo, company’s their name or some message. 

These products can be used alone or integrated with other means of communication as part of a campaign; marketing managing to generate a physical presence in the at the consumer and remaining several days in their mind.

Los resultados de un estudio realizado por el departamento de investigación de informa BTL arroja que el 39% de las marcas recurren a los artículos promocionales porque éstos generan mayor recordación de marca.1

Some of the uses for promotional items are:

  • Company’s gifts to clients.
  • Motivation for associates.
  • Corporate communication.
  • Sales at company stores.
  • Making new clients.

The promotional items have worked well as a tool for the brands to grow, as studies carried out by IBIS World, have shown that 47% of consumers who receive a promotional item as a gift keep it for at least one year.2

Some of the advantages of using promotional items are:

  • Brand recognition.

That consumers may identify your company, a tus productos o servicios quickly. To achieve this, you must consider that by giving the promotional item with the brand’s ideology, it turns the gift into something with much more relevance. 

  • Greater exposure of your business.

An advertising spot in the media (E.g., television, social networks) is visible to the consumer for only a few seconds, unlike physical items that remain with the consumer and are in use for most of their day.

According to a study conducted by PPAI, 94% of people remember who they received a promotional gift from.

The study found that 83% of consumers like to obtain promotional products with an advertising message.3

  • They work as a business card.

The Business cards make your company known, but a great advantage of sustainable items is that they do the same job, but have better results. This is why we recommend that the promotional item, like the la tarjeta de presentación, bear the contact information printed.


The promotional items al igual que otros incentivos, son elementos útiles que, comúnmente llegan a ser utilizados por el receptor diariamente, lo que significa que el logo, and message will be seen every day.

Thanks to this, our brand can be remembered much more easily and this will make the consumer become loyal to the brand. 

It is important to ensure that the promotional merchandise you choose for your business is of good quality, as customers will associate the quality of the sustainable item with the quality of your business.

Más en artículos promocionales.

Article by Luis Guerrero

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