In most cases, promotional items usually bear the logo, company’s their name or some message.
These products can be used alone or integrated with other means of communication as part of a campaign; marketingmanagingto generate a physical presence in theat the consumer and remaining several days in theirmind.
The results of a study carried out by the Informa BTL research department shows that 39% of brands resort to promotional items because they generate greater brand awareness.1
An advertising spot in the media(E.g., television, social networks) is visible to the consumer for only a few seconds, unlike physical items that remain with the consumer and are in use for most of their day.
According to a study conducted by PPAI, 94% of people remember who they received a promotional gift from.
The study found that 83% of consumers like to obtain promotional products with an advertising message.3
The promotional itemslike other incentives, are useful items that are commonly used by the recipient on a daily basis, which means that the logo, and message will be seen every day.
Thanks to this, our brand can be remembered much more easily and this will make the consumer becomeloyalto the brand.
It is important to ensure that the promotional merchandise you choose for your business is of good quality, as customers will associate the quality of the sustainable item with the quality of your business.