December 11, 2020

Why is it Important to use Promotional Items to Promote my Brand?

In most cases, promotional items usually bear the logo, company’s their name or some message. 

These products can be used alone or integrated with other means of communication as part of a campaign; marketing managing to generate a physical presence in the at the consumer and remaining several days in their mind.

The results of a study carried out by the Informa BTL research department shows that 39% of brands resort to promotional items because they generate greater brand awareness.1

Some of the uses for promotional items are:

  • Company’s gifts to clients.
  • Motivation for associates.
  • Corporate communication.
  • Sales at company stores.
  • Making new clients.

The promotional items have worked well as a tool for the brands to grow, as studies carried out by IBIS World, have shown that 47% of consumers who receive a promotional item as a gift keep it for at least one year.2

Some of the advantages of using promotional items are:

That consumers may identify your company, your products or services quickly. To achieve this, you must consider that by giving the promotional item with the brand’s ideology, it turns the gift into something with much more relevance. 

An advertising spot in the media (E.g., television, social networks) is visible to the consumer for only a few seconds, unlike physical items that remain with the consumer and are in use for most of their day.

According to a study conducted by PPAI, 94% of people remember who they received a promotional gift from.

The study found that 83% of consumers like to obtain promotional products with an advertising message.3

the Business cards make your company known, but a great advantage of sustainable items is that they do the same job, but have better results. This is why we recommend that the promotional item, like the Business cards, bear the contact information printed.

Conclusion

The promotional items like other incentives, are useful items that are commonly used by the recipient on a daily basis, which means that the logo, and message will be seen every day.

Thanks to this, our brand can be remembered much more easily and this will make the consumer become loyal to the brand. 

It is important to ensure that the promotional merchandise you choose for your business is of good quality, as customers will associate the quality of the sustainable item with the quality of your business.

Sources:

1.www.informabtl.com

2. http://revistaelimpresor.com

Article by Luis Guerrero

4 comments on “¿Por qué es importante utilizar artículos promocionales para promover mi marca?”

  1. […] Hoy en día, las empresas siguen invirtiendo mucho más en investigación de mercado relacionado con el  Consumo, la imagen y comunicación de la marca y muy poco en relación a cómo la gente toma sus decisiones de compra. Las empresas saben mucho acerca de sus consumidores y muy poco acerca de sus shoppers.  El entendimiento del shopper va desde lo más general relacionado con la categoría hasta lo más específico; es por eso, que  debemos saber no sólo cómo y cuándo compra las marcas de una categoría, sino también qué otras categorías compra, categorías complementarias para la misma ocasión de consumo. (ej: Ron y Coca-Cola) ó; por el contrario, ¿Existen categorías sustitutas? En un estudio, se determinó que en uno de los mercados, el arroz y la pasta eran sustitutos para cierto perfil de shoppers, especialmente cuando se le daba la oportunidad de comparar a menor precio. La recomendación obvia y que generó un impacto positivo en las ventas fue poner las dos categorías en pasillos diferentes; por esto, debemos de tener distintas respuestas para poder generar estrategias. […]

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Why is it Important to use Promotional Items to Promote my Brand?

By Luis Guerrero

In most cases, promotional items usually bear the logo, company’s their name or some message. 

These products can be used alone or integrated with other means of communication as part of a campaign; marketing managing to generate a physical presence in the at the consumer and remaining several days in their mind.

The results of a study carried out by the Informa BTL research department shows that 39% of brands resort to promotional items because they generate greater brand awareness.1

Some of the uses for promotional items are:

  • Company’s gifts to clients.
  • Motivation for associates.
  • Corporate communication.
  • Sales at company stores.
  • Making new clients.

The promotional items have worked well as a tool for the brands to grow, as studies carried out by IBIS World, have shown that 47% of consumers who receive a promotional item as a gift keep it for at least one year.2

Some of the advantages of using promotional items are:

That consumers may identify your company, your products or services quickly. To achieve this, you must consider that by giving the promotional item with the brand’s ideology, it turns the gift into something with much more relevance. 

An advertising spot in the media (E.g., television, social networks) is visible to the consumer for only a few seconds, unlike physical items that remain with the consumer and are in use for most of their day.

According to a study conducted by PPAI, 94% of people remember who they received a promotional gift from.

The study found that 83% of consumers like to obtain promotional products with an advertising message.3

the Business cards make your company known, but a great advantage of sustainable items is that they do the same job, but have better results. This is why we recommend that the promotional item, like the Business cards, bear the contact information printed.

Conclusion

The promotional items like other incentives, are useful items that are commonly used by the recipient on a daily basis, which means that the logo, and message will be seen every day.

Thanks to this, our brand can be remembered much more easily and this will make the consumer become loyal to the brand. 

It is important to ensure that the promotional merchandise you choose for your business is of good quality, as customers will associate the quality of the sustainable item with the quality of your business.

Sources:

1.www.informabtl.com

2. http://revistaelimpresor.com

Sobre Luis Guerrero 

4 comments on “¿Por qué es importante utilizar artículos promocionales para promover mi marca?”

  1. […] Hoy en día, las empresas siguen invirtiendo mucho más en investigación de mercado relacionado con el  Consumo, la imagen y comunicación de la marca y muy poco en relación a cómo la gente toma sus decisiones de compra. Las empresas saben mucho acerca de sus consumidores y muy poco acerca de sus shoppers.  El entendimiento del shopper va desde lo más general relacionado con la categoría hasta lo más específico; es por eso, que  debemos saber no sólo cómo y cuándo compra las marcas de una categoría, sino también qué otras categorías compra, categorías complementarias para la misma ocasión de consumo. (ej: Ron y Coca-Cola) ó; por el contrario, ¿Existen categorías sustitutas? En un estudio, se determinó que en uno de los mercados, el arroz y la pasta eran sustitutos para cierto perfil de shoppers, especialmente cuando se le daba la oportunidad de comparar a menor precio. La recomendación obvia y que generó un impacto positivo en las ventas fue poner las dos categorías en pasillos diferentes; por esto, debemos de tener distintas respuestas para poder generar estrategias. […]

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