AIM WW SUCCESS STORY

Kinder Corner: How to stand out from competitors at the “fine candy” area

Ferrero
Ferrero es una de las primeras empresas en el mundo dentro del ramo chocolatero.
Channel
Tiendas Departamentales
AIM Solution
Experiential Marketing

Challenge

To have a presence at the "Fine candy area " in Liverpool so that, we could compete with other big brands by displaying all products in its catalog.

Solution

Interactive corners were designed and manufactured where the brand shows its product catalog and through striking graphics and a small gondola with dispensers that invite the consumer to interact with the brand.

Results

Kinder managed to position itself as one of the brands with the most impact on the consumers by offering quality products and by having a corner where children interact with the product, increase their sales and remain in the consumer's mind.

Start now to conquer your shopper with a great shopping experience

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