Challenge

Create a promotion that attracts the attention of the beer consumer and that at the same time impresses the originality, quality and characteristics of the article to obtain it in the different exchange mechanisms at the points of sale and/or activations.

Solution

We manufactured replicas of "giant" original Tecate and Sol beer bottles, so consumers acquired a promotional product of great perceived value, a container which can even be filled with their favorite beer from the Heineken family. Bottles are made from thick wall glass and printed with select color labels. Undoubtedly, a successful and original hook promotional item. High perceived value.

Results

The activations of Cerveza Tecate and Sol were a complete success among consumers and buyers as they saw a unique and original promotional item such as large beer bottles, replicas of their favorite beverages on a large scale.