AIM WW SUCCESS STORY

Coca-Cola Tin Trays: Collectibles for the Holiday Season with a High Perceived Value

Coca-Cola
Producer and distributor of soft drinks with a presence in 180 countries around the world.
Channel
Traditional
AIM Solution
Promotional items

Challenge

Offer a promotional item , with high perceived value, quality and useful for Mexican homes during the Christmas season.

Solution

We designed and produced rectangular tin trays with collectible christmas designs, ideal for the season. Due to their size, material and design, they are very useful in the kitchen, where Mexican families spend more time during the Christmas season.

Results

The promotion of tin trays was very well received by shoppers in the Traditional channel, with a reach of more than 20,000 Mexican homes, since they are easy to acquire but above all they are promotional items useful and collectible

Start now to conquer your shopper with a great shopping experience

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