Challenge

To offer a promotional tool for the demonstrators that would also work as an exhibitor in key points of the Modern Channel.

Solution

Our Coolio displays (premium cardboard cooling display) are the tools that allowed the demonstrators to position themselves in key spots of the supermarket offering and displaying the cooled products. By Doing the demonstration in a practical way, and doing their job properly of convincing the shopper to get the product at that moment.

Results

We managed for the Activia brand to be away from the refrigerator area with a presence in key points of the supermarket, being available to buyers without them having to move over to the refrigerator area, offering a demonstration and exhibiting the product.