Challenge

To offer a unique and different display solution with a plus: cooling Danette products and having a presence away from the traditional refrigerator area.

Solution

Nuestros exhibidores Coolio (exhibidor premium de cartón que enfría) ayudaron a sacar a Danette de los refrigeradores convencionales y de esta manera tener presencia en cualquier área del supermercado, estando siempre a la vista y al alcance de los compradores. Utilizamos Coolios de varios modelos: Tradicional, Checkout y Dumpbin, para dar a conocer sus nuevos sabores de Danette: Snickers y Cajeta Coronado.

Results

We placed Danette away from the refrigerator area with a presence in key spots of the supermarket, always within reach of buyers without having to stroll to the refrigerator area. At the same time, in an original and unique way, the products are displayed in a premium cardboard cooling display.