Innovative Displays
Create a new and striking proposal for a San Rafael Christmas gondola for its seasonal star product using Coolios, which, in addition to capturing the attention of shoppers, has a presence in strategic areas of the supermarket away from common refrigerators.
A “Christmas Village” was developed using two models of Coolios (Check Out and Dumpbin), with a set of additional pre-assembled graphics to visually make it look like a pair of Christmas cabins with windows for easy access to the product.
By means of a successful exhibition, it was possible to create a strategy for the main self-service stores, having a positive response from shoppers.