The brand was losing presence in Mexican households due to competitors. They wanted to have a great promotion accompanying a great brand that would be recognized by housewives.
We have developed a B2B promotion together with the leading kitchen brand Tupperware®. The promotion consisted of four fridgesmart Tupperware containers of different capacities, making it a collector's item for housewives, who exchange their water bottle tops + cash for their Tupperwares.
This promotion was very successful as far as brand recognition and increased sales and brand awareness.