Challenge

Activate the new Electrolife Zero brand in Modern Channel (self-services) with floor displays that are easy to place in strategic areas of supermarkets, such as: checkout area, sports, wines and liquors, etc.

Solution

We design and manufacture a very practical metal floor display that has eye-catching arts, wheels with brakes for easy transportation between different areas of the supermarket, trays of sufficient size to support the weight and be able to display a large number of 625ml Electrolife Zero bottles. Manufactured entirely with resistant but lightweight metal materials to be able to withstand the traffic in self-service stores and have sufficient life time at the point of sale.

Results

The Electrolife Zero brand is positioned in different areas of the supermarket, being within reach of the shopper at all times. Thanks to its tires and lightweight materials, it is easy to move it around from time to time. This helps increase impulse sales. In addition, its striking graphics stand out from the furniture around it.