Challenge

Promote the improved flavors of Sigma's Chorizo Chimex with a striking activation in supermarkets, giving the shopper ideas on how to cook them and what to combine them with.

Solution

Diseñamos y produjimos islas combinando Coolios (refrigerador de cartón que enfría) con dos exhibidores metálicos a los lados para productos en caliente, mostrando ideas de como combinar la línea de chorizos CHIMEX con otros productos y cocinar platillos deliciosos. El objetivo es poner al alcance del shopper todos los productos necesarios para preparar alimentos deliciosos con la línea de chorizos Chimex.

Results

The islands were placed in the main aisles of the supermarkets, to have at hand all the products of the CHIMEX line of chorizos as well as other products such as: eggs, tortillas, cheeses. Which are ideal to combine and prepare dishes. QR codes were placed on the graphics that give you more ideas for delicious recipes. Thus, the shopper always has the brand in mind and avoids taking long trips into the supermarket in search of this type of product.