AIM WW SUCCESS STORY

Coolio Island for Chorizos Chimex: its flavor now richer within the reach of the shopper

Sigma Alimentos
Somos una compañía global dedicada a ofrecer los alimentos favoritos de las comunidades. Con presencia en 18 países, ofrecemos productos de calidad en diversas categorías y precios.
Channel
Modern
AIM Solution
Innovative Displays

Challenge

Promote the improved flavors of Sigma's Chorizo Chimex with a striking activation in supermarkets, giving the shopper ideas on how to cook them and what to combine them with.

Solution

We designed and produced islands combining Coolios Coolios (cardboard refrigerator that cools) with two metal displays on the sides for non refrigerated products, showing ideas on how to combine the CHIMEX line of Chorizos with other products and cook delicious dishes. The objective is to make available to the shopper all the products necessary to prepare delicious food with the Chimex line of chorizos.

Results

The islands were placed in the main aisles of the supermarkets, to have at hand all the products of the CHIMEX line of chorizos as well as other products such as: eggs, tortillas, cheeses. Which are ideal to combine and prepare dishes. QR codes were placed on the graphics that give you more ideas for delicious recipes. Thus, the shopper always has the brand in mind and avoids taking long trips into the supermarket in search of this type of product.

Start now to conquer your shopper with a great shopping experience

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