Challenge

Make a striking activation at the point of sale to promote, on this occasion, the line of FUD Chorizos by cross-selling with products that combine to prepare delicious foods.

Solution

We designed and produced islands combining Coolios (cardboard refrigerator that cools) with metal displays metal displays on the sides for hot products that combine with the FUD line of chorizos and give us ideas on how to prepare delicious dishes. The main objective was to be at the shopper's fingertips, offering products that combine everything in one place.

Results

Las islas se colocaron en los pasillos principales de los supermercados con  todos los productos necesarios para preparar platillos deliciosos en casa, todo en un solo lugar, evitando que el shopper se tuviera que trasladar por todo el supermercado. De este modo, la marca está en la mente del shopper ya que era lo primero que veía  al ingresar a la tienda.