Challenge

Make a striking activation at the point of sale to promote, on this occasion, the line of FUD Chorizos by cross-selling with products that combine to prepare delicious foods.

Solution

Diseñamos y produjimos islas combinando Coolios (refrigerador de cartón que enfría) con exhibidores metálicos a los lados para productos en caliente que combinen con la línea de chorizos FUD y nos den ideas de como preparar platillos deliciosos. El objetivo principal fue estar al alcance de la mano del shopper, ofreciendo productos que combinen todo en un solo lugar.

Results

The islands were placed in the main aisles of supermarkets, with all the necessary products to prepare delicious dishes at home, all in one place, avoiding the shopper having to move around the supermarket. In this way, the brand is in the shopper's mind since it was the first thing he saw when entering the store.